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Category: Topics
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Four things you can do to keep your website accessible
(And, why we can’t (and won’t) give an accessibility guarantee) Clients come to us for a new digital experience with a seemingly simple request: “We need you to make sure the new website is accessible as part of this project.” They may even already have some standards in mind, such as WCAG 2.1 AA (the…
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Accelerating personalization in healthcare
Empowered consumers & value-based care This age of empowered healthcare consumers puts an enormous demand on hospital systems, insurers, providers, and caregivers at every level. Patients gravitate towards providers who offer personalized health care with experiences and options tailored to their needs. This shift impacts more than 60% of health care spending. Human-centered healthcare requires a human-centered…
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Vaccines and organizational change: same rules apply
Last week, I registered on the Minnesota Vaccine Connector site. If you’ve been there, you know there’s no new information on it, really. The list of who is eligible for the first round of vaccinations has been public for a while. And the health issues they ask you about match the categories of people who have…
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3 things you get when you share your budget
You’re vetting service providers for a website redesign or other digital initiative and you’re working within a budget. You should hold your cards close. Right? That’s how you compare options and get the most value for your money. We’re here to make the case that, oftentimes, with the type of work we do, keeping your…
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Avoiding failure in healthcare digital transformation
Healthcare digital transformation efforts are failing After years of companies undergoing business transformation and finding only moderate success, organizations face the challenge of uncovering why healthcare digital transformations are not working. One reason these initiatives don’t deliver on their transformation promise is due to a fractured approach between strategy and the change/technology enablement necessary to adapt as…
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10 enhancements you can make to your website while social distancing
Now more than ever, it’s important to leverage the tools that connect your organization with your audiences. Here’s a list of enhancements to make your website work harder for your remote teams and better serve your customers during this time of social distancing: 1. A site-wide notification banner Why use a site-wide notification banner? If…
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Where Professional Meets Personal: Navigating Change
In the first two Navigating Change videos, we talked about setting expectations for remote teams and then empowering those teams to make the expectations their own. In this addition to the Navigating Change Series, you’ll learn how to enable individuals to get the best out of themselves. With simple tools and straightforward conversations, your teams and will be…
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Navigating Change: Downsizing well
One of the unfortunate realities of the COVID-19 crisis is the impact it has had on jobs and on the unemployment rate. Businesses of all sizes have felt the impact, with many forced to reduce their workforce and others facing a reduction in the coming weeks and months. Any leader, from small business owner to…
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Navigating Change Series: Help your teams excel in times of change
The Navigating Change Series continues with a guide to helping teams excel by empowering them to take ownership and accountability for their success during change. This is not to say they bear sole responsibility for navigating changes. Your role, as a leader, is the harder one. You have to let go of control and enable teams’ autonomy…
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Building customer trust with responsible data collection
Being digital- and human-focused means we keep our eyes on how people are reacting to technology. One thing we’ve started to put more thought around when working with our clients is how we are collecting and using data that measures performance and drives innovation. Internet users are becoming more aware that websites collect and use…