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Category: Level-up
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Service Blueprints vs. Journey Maps: differences & use cases
Investment in customer experience drives customer satisfaction, brand loyalty, and more. We use a few key tools to help our clients improve their customer experience—Service Blueprints and Journey Maps. What are Service Blueprints and Journey Maps? Before we delve into the differences and use cases, let’s get a grasp of what these tools are all […]
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How service blueprints enable digital transformation
In an era where digital transformation is driving innovation and reshaping industries, organizations must adopt strategic thinking that places customers at the center. Service blueprints are a powerful tool to bridge the gap between traditional business processes and the digital age. By visually mapping customer experiences and the corresponding operational processes, businesses can reveal opportunities […]
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Artificial Intelligence and You
Every power can be used for good and for evil. Artificial intelligence (AI) is no different. In the coming years, we will see brilliant, insightful, and life-changing advances thanks to AI. And, we’ll see destructive applications of it at the same time. We will see dramatic innovations and whole new business models based entirely on […]
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What is experience design?
Is it visual design? No. Is it UX? No. Read on! Let’s just jump right in. The core meaning of experience design can be found in the name itself: It is an approach that centers on people’s experiences to drive the design and features of your products, processes, environments, and strategies. Experience design draws on […]
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Measuring user adoption for a new product launch
Congratulations! You’ve just launched a new sales enablement and product configuration tool. Let’s call it Build-O-Matic. Your distributed sales team now has the ability to drag and drop to create a visual remodeling plan for your customers and close the sale in real time. Fast-forward 12 months. There’s been a small change in Minnesota’s building […]
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The what, why, and how of journey mapping
What is a journey map and how will it help me understand the user? A journey map is a visual representation of the steps someone takes when trying to achieve a goal. Usually, it includes information on their actions, touchpoints, feelings, successes, and pain points as they move through an experience. Journey maps are powerful because […]
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5 words to get your company started on a path to UX
“You are not the user.” This is a common saying in the UX world — and it carries a lot of weight for being only 5 short words. What do UX practitioners mean when we say “You are not the user”? You are the expert in what your business does, the product or services you […]
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Content strategy is essential to a great experience
In the consulting space, it’s not uncommon to hear requests such as “can you make it more usable?”, “we want to redesign this to be more user-friendly”, or “the design is outdated”. While these are valid and important thoughts to consider, what we often find is that the solution is more than moving things around […]
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Four things you can do to keep your website accessible
(And, why we can’t (and won’t) give an accessibility guarantee) Clients come to us for a new digital experience with a seemingly simple request: “We need you to make sure the new website is accessible as part of this project.” They may even already have some standards in mind, such as WCAG 2.1 AA (the […]
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Four short-term steps to design great customer experiences (and one long-term step, too)
Let’s jump right in. The core meaning of experience design can be found in the name itself: Experience design is an approach in which you draw on a holistic view of your users to design your products, processes, and strategies. To design their experience with your organization. Right now, we’re in what many call the “Experience Era” […]