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Category: Level-up
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The what, why, and how of journey mapping
What is a journey map and how will it help me understand the user? A journey map is a visual representation of the steps someone takes when trying to achieve a goal. Usually, it includes information on their actions, touchpoints, feelings, successes, and pain points as they move through an experience. Journey maps are powerful because […]
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5 words to get your company started on a path to UX
“You are not the user.” This is a common saying in the UX world — and it carries a lot of weight for being only 5 short words. What do UX practitioners mean when we say “You are not the user”? You are the expert in what your business does, the product or services you […]
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Content strategy is essential to a great experience
In the consulting space, it’s not uncommon to hear requests such as “can you make it more usable?”, “we want to redesign this to be more user-friendly”, or “the design is outdated”. While these are valid and important thoughts to consider, what we often find is that the solution is more than moving things around […]
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Four things you can do to keep your website accessible
(And, why we can’t (and won’t) give an accessibility guarantee) Clients come to us for a new digital experience with a seemingly simple request: “We need you to make sure the new website is accessible as part of this project.” They may even already have some standards in mind, such as WCAG 2.1 AA (the […]
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Four short-term steps to design great customer experiences (and one long-term step, too)
Let’s jump right in. The core meaning of experience design can be found in the name itself: Experience design is an approach in which you draw on a holistic view of your users to design your products, processes, and strategies. To design their experience with your organization. Right now, we’re in what many call the “Experience Era” […]
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10 enhancements you can make to your website while social distancing
Now more than ever, it’s important to leverage the tools that connect your organization with your audiences. Here’s a list of enhancements to make your website work harder for your remote teams and better serve your customers during this time of social distancing: 1. A site-wide notification banner Why use a site-wide notification banner? If […]
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Building customer trust with responsible data collection
Being digital- and human-focused means we keep our eyes on how people are reacting to technology. One thing we’ve started to put more thought around when working with our clients is how we are collecting and using data that measures performance and drives innovation. Internet users are becoming more aware that websites collect and use […]
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What is experience design?
Is it visual design? No. Is it UX? No. Read on! Let’s just jump right in. The core meaning of experience design can be found in the name itself: It is an approach that centers on people’s experiences to drive the design and features of your products, processes, environments, and strategies. Experience design draws on […]
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Creating inclusive naming conventions in technology
For years I’ve subscribed to standard naming conventions in software development, like master/slave and blacklist/whitelist, until now. We’re rethinking the language we use for software development Naming is a big part of software development. We use it to organize and understand a codebase and to identify how objects communicate with one another. This means any […]
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What problems are we solving with UX design?
“What problem are we trying to solve?” As User Experience (UX) practitioners, we’re constantly asking this question of our team, our clients, and our work. UX design is pivotal in making decisions about the way product experiences come to life and in ensuring those products are serving the user needs. Successful products solve problems. That […]