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Category: Experience
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Does AI content creation work?
The interest in AI content creation tools like ChatGPT and Jasper has continued to grow as more people consider how these tools can fit into their workflow. So, we’ve resurfaced this experiment we ran in 2021 that explored the maturity of AI-written content at the time. How does it compare to today? Originally published 08/30/2021 […]
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Storytelling in Product Design
With the proliferation of content creators, influencers, and brand-generated content we’ve seen an increased focus on storytelling. It’s a bit of a buzzword, but one which designers and brand owners will tell you is undeniably valuable. Research shows if customers love a brand’s story they’re 55% more likely to buy the product in the future. […]
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The what, why, and how of journey mapping
What is a journey map and how will it help me understand the user? A journey map is a visual representation of the steps someone takes when trying to achieve a goal. Usually, it includes information on their actions, touchpoints, feelings, successes, and pain points as they move through an experience. Journey maps are powerful because […]
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5 words to get your company started on a path to UX
“You are not the user.” This is a common saying in the UX world — and it carries a lot of weight for being only 5 short words. What do UX practitioners mean when we say “You are not the user”? You are the expert in what your business does, the product or services you […]
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Content strategy is essential to a great experience
In the consulting space, it’s not uncommon to hear requests such as “can you make it more usable?”, “we want to redesign this to be more user-friendly”, or “the design is outdated”. While these are valid and important thoughts to consider, what we often find is that the solution is more than moving things around […]
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The most important feature of your app is the people behind it
This is not a story about how we built an app for a client — we do that a lot. It’s the story of what happens when a business applies the focus of creating and deploying an app to its post-launch strategy once the app goes live. But first… statistics! According to a recent consumer […]
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Four things you can do to keep your website accessible
(And, why we can’t (and won’t) give an accessibility guarantee) Clients come to us for a new digital experience with a seemingly simple request: “We need you to make sure the new website is accessible as part of this project.” They may even already have some standards in mind, such as WCAG 2.1 AA (the […]
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Accelerating personalization in healthcare
Empowered consumers & value-based care This age of empowered healthcare consumers puts an enormous demand on hospital systems, insurers, providers, and caregivers at every level. Patients gravitate towards providers who offer personalized health care with experiences and options tailored to their needs. This shift impacts more than 60% of health care spending. Human-centered healthcare requires a human-centered […]
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Four short-term steps to design great customer experiences (and one long-term step, too)
Let’s jump right in. The core meaning of experience design can be found in the name itself: Experience design is an approach in which you draw on a holistic view of your users to design your products, processes, and strategies. To design their experience with your organization. Right now, we’re in what many call the “Experience Era” […]
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What is experience design?
Is it visual design? No. Is it UX? No. Read on! Let’s just jump right in. The core meaning of experience design can be found in the name itself: It is an approach that centers on people’s experiences to drive the design and features of your products, processes, environments, and strategies. Experience design draws on […]