Insights

It’s time to prepare, not panic

What leaders should be thinking about to weather the recession and come out ahead We are watching a recession roll in. It’s everywhere you look — the news, podcasts, your inbox. Experts from JPMorgan to Jerome Powell are predicting it. The upside is that we all know it’s coming. The downside is now we have...

RIP IE 11

On this day, June 15, 2022, Microsoft officially ends support for Internet Explorer desktop applications. IE has been ‘retired’.  The news about Internet Explorer might have you thinking, ‘“that was still a thing?” Maybe it brings back fond memories of the early ages of the internet, after all, IE had a monopoly on the browser market for much of...

The what, why, and how of journey mapping

What is a journey map and how will it help me understand the user? A journey map is a visual representation of the steps someone takes when trying to achieve a goal. Usually, it includes information on their actions, touchpoints, feelings, successes, and pain points as they move through an experience. Journey maps are powerful because...

5 words to get your company started on a path to UX

“You are not the user.” This is a common saying in the UX world — and it carries a lot of weight for being only 5 short words. What do UX practitioners mean when we say “You are not the user”? You are the expert in what your business does, the product or services you...

A closer look at DevOps

When most folks talk about trends and topics in technology, they zero in on future-focused automation and enablement tech like artificial intelligence (AI) and machine learning. But, there are more immediate shifts in the landscape that are paving the way for systems modernization and actual organizational evolution. Real change in the enterprise requires significant change in...

Welcome, Clockworkers!

We’ve added more smart folks to our client and strategic teams. Join us in welcoming our new team members: Melanie Shirley, VP Sales and Marketing. Melanie has been a Clockwork client for multiple initiatives  throughout her career. Now, Melanie joins our Business Development team to lead marketing and strategy. Melanie was previously VP of Sales and...

Honey Roasts: What they are and why your team should do them

What is a honey roast? Roasts (when talking about oration, not ham) are speeches to honor someone but usually fall along the line somewhere between good natured ridicule to criticism veiled as a joke.  Honey roasts are the kinder version of a regular roast. A honey roast is an opportunity to say all the wonderful things about a...

Content strategy is essential to a great experience

In the consulting space, it’s not uncommon to hear requests such as “can you make it more usable?”, “we want to redesign this to be more user-friendly”, or “the design is outdated”. While these are valid and important thoughts to consider, what we often find is that the solution is more than moving things around...

Clockwork’s growing team welcomes five new hires

Clockwork shares news of a growing team with the recent addition of five new hires: Carolyn Watkins, Client Strategist. Carolyn joins Clockwork following career stops as Senior Business Analyst and Product Manager Lead at Target Corp, Room & Board, and most recently at Graco. Jen Maceyko, Client Strategist. Jen’s experience spans roles such as Project...

Does AI-driven content creation work?

Clockwork leverages AI in many of our client initiatives, and we wanted to explore the maturity of AI content creation. Could tools like Jasper, the testbed of current and future AI systems used by Facebook, generate usable content? How much training or guidance does a tool for AI content creation require? What level of fidelity...