Insights

Charting the course for 2024

As we near the end of 2023, it’s time to shift gears and focus on the upcoming fiscal year. Whether you are finalizing your budgets for 2024 or just getting started, now is the time to think about the road ahead. At Clockwork, we’ve seen how proactive budget planning can accelerate growth and turn ideas...

Say hi, Clockworkers!

Share in our excitement and help us welcome the latest Clockworkers to join our team:  Anniessa Antar, Software Engineer Intern — Anniessa joins our internship program alongside her Adjunct Faculty position at Minneapolis College of Art and Design. She brings experience from Prime Digital Academy, St. Catherine University, Propel Nonprofits, and Minneapolis Institute of Art. ...

Service Blueprints vs. Journey Maps: differences & use cases

Investment in customer experience drives customer satisfaction, brand loyalty, and more. We use a few key tools to help our clients improve their customer experience—Service Blueprints and Journey Maps. What are Service Blueprints and Journey Maps? Before we delve into the differences and use cases, let’s get a grasp of what these tools are all...

7 ways to analyze a customer journey map

If you’re running a business, you know it’s crucial to understand your customers. One tool that can help is a customer journey map. By examining the various stages your customers go through when interacting with your business, you gain invaluable insights. Discover 7 methods to analyze a customer journey map for improved customer understanding and...

How service blueprints enable digital transformation

In an era where digital transformation is driving innovation and reshaping industries, organizations must adopt strategic thinking that places customers at the center. Service blueprints are a powerful tool to bridge the gap between traditional business processes and the digital age. By visually mapping customer experiences and the corresponding operational processes, businesses can reveal opportunities...

Artificial Intelligence and You

Every power can be used for good and for evil. Artificial intelligence (AI) is no different. In the coming years, we will see brilliant, insightful, and life-changing advances thanks to AI. And, we’ll see destructive applications of it at the same time. We will see dramatic innovations and whole new business models based entirely on...

6 ways we’re using AI to optimize our work

Everybody’s talking about AI and we love the spirit of collaboration and knowledge-sharing that comes with it. As such, here are some ways folks at Clockwork have used AI to optimize our work: Making web experiences more accessible I’m intrigued by tools like ElevenLabs for text-to-speech and how it could enable clients to increase accessibility...

What is experience design?

Is it visual design? No. Is it UX? No. Read on! Let’s just jump right in. The core meaning of experience design can be found in the name itself: It is an approach that centers on people’s experiences to drive the design and features of your products, processes, environments, and strategies. Experience design draws on...

Say hello to our newest employees

We’re excited to call these great folks Clockworkers. Join us in welcoming our newest employees: Dusty Mumphrey, Software Engineer. Dusty joins Clockwork with experience from Vault Health, Intuit, and freelancing doing full stack development, application engineering, and technical support.  Mary Marks, Client Strategist. Mary joins Clockwork following career stops as an elementary school teacher and...

Measuring user adoption for a new product launch

Congratulations! You’ve just launched a new sales enablement and product configuration tool. Let’s call it Build-O-Matic. Your distributed sales team now has the ability to drag and drop to create a visual remodeling plan for your customers and close the sale in real time.  Fast-forward 12 months. There’s been a small change in Minnesota’s building...