Insights

Why you need to measure user adoption for a new product launch

You’ve just launched a new sales enablement and product configuration tool. Let’s call it Build-O-Matic. Your distributed sales team now has the ability to drag and drop to create a visual remodeling plan for your customers and close the sale in real-time  But unknown to your team, there was a small change in a state’s...

Does AI content creation work?

The interest in AI content creation tools like ChatGPT and Jasper has continued to grow as more people consider how these tools can fit into their workflow. So, we’ve resurfaced this experiment we ran in 2021 that explored the maturity of AI-written content at the time. How does it compare to today? Originally published 08/30/2021...

How to run a productive meeting (remote or in-person)

It’s safe to say that remote meetings are here to stay. Whether you’re using Zoom, Teams, or another video conferencing tool, there’s a lot to navigate. After a few years of interacting with the floating heads of coworkers and clients, reminding folks they’re on mute, and dealing with laggy connections, meetings can feel energy-sapping. It...

2023, here we come!

It’s hard to believe we are nearing the end of 2022. I can’t imagine I’m alone in feeling like this year literally flew by. And now here we are, staring at the front of 2023 like an oncoming truck. There are so many tech and business topics to talk about as we head into 2023,...

Employee-advised giving on Give to the Max Day

Give to the Max Day signals the nearing of the end of the year and it’s our favorite way to kick off the season of giving. To celebrate GTMD this past November, we continued our tradition of providing each Clockworker a giving card to donate to the causes of their choice. And, we did an...

Introducing Tempo a studio by Clockwork

Right-sized web services for small- and medium-sized businesses We’re excited to announce the official launch of Tempo — a studio inside Clockwork created to deliver high-quality, turn-key digital services with a focus on small-to-medium-sized businesses.  Over the 20 years of Clockwork, our services and processes have evolved to lead our clients through complex transformations, and...

Clockwork is closed on Election Day

Election day is not a federal holiday. Yet. Businesses remain open, and commerce happens. But Clockwork has chosen to officially make election day a paid day of service to not only give our people the freedom and flexibility they need to show up and vote, but also to allow additional time to volunteer to ensure...

Clockwork is 20 years old AND we have a new website

In 2002, my three business partners and I sat around a table looking at a napkin scribbled with our business model. We were enthusiastic, determined, and, if I’m being honest, a little nervous. Looking back, these scribbles were actually more guiding principles than a traditional model. More than what we were going to do, we focused on how we...

Storytelling in Product Design

With the proliferation of content creators, influencers, and brand-generated content we’ve seen an increased focus on storytelling. It’s a bit of a buzzword, but one which designers and brand owners will tell you is undeniably valuable. Research shows if customers love a brand’s story they’re 55% more likely to buy the product in the future....

Welcome, Clockworkers!

We’ve added more smart folks to our client and strategic teams. Join us in welcoming our new team members: Nirmal Mekala, Software Engineer. Nirmal joins Clockwork with a background in full-stack engineering and curriculum development. His passion for solving problems with code makes him a great addition to our team — welcome, Nirmal! Melanie Shirley,...