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Category: Level-up
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Improve Customer Experience with Traceability and Supply Chain Visibility
While traceability has deep associations with food sourcing and sustainability practices, it can be used for a variety of B2C and B2B applications as a way to strategically improve your customer experience (CX). The core concept is simple — it’s the ability to “verify the history, location, or application of an item by means of […]
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Learning to Talk Tech
In college I took a Computer Science 101 class. For the first assignment, the professor asked us to write step-by-step instructions on how to tie a shoelace. (Stick with me here.) I thought, “No problem. Just make the bunny and run around and go through the hole. Boom.” The next day he asked for volunteers. He […]
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How to Combat the Brainstorming Blues
Brainstorming is hard. In theory it’s a wonderful place where creativity meets logic and something magical happens. Where Instagram and Twitter and the Austro-Hungarian Empire was born. Yet, even when we try to approach it uncontrived, it still frequently falls just short of useful. Earlier this year while managing a project that demanded a lot […]
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What is Direct Traffic?
So you’ve got a website and you’ve installed Google Analytics. That’s a great start, but don’t stop there! With a bit of time and attention, Google Analytics (GA) can provide valuable information regarding conversions. Conversions are those key moments when visitors do something interactional or transactional on your site, e.g. complete a sale or donation, sign up for […]
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Fixing the font mess in your CSS: @font-face and the font-family / font-weight saga
Web fonts are a great way to give your website a unique design, but embedding all of the necessary font-files can create quite the mess in your CSS. Unfortunately, many of the online tutorials and font-face kit generators give incorrect examples (and are just plain doing it wrong). So, to save you time and fonts-face-related […]