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Category: Level-up
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What problems are we solving with UX design?
“What problem are we trying to solve?” As User Experience (UX) practitioners, we’re constantly asking this question of our team, our clients, and our work. UX design is pivotal in making decisions about the way product experiences come to life and in ensuring those products are serving the user needs. Successful products solve problems. That […]
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Quick research & planning tasks to tackle during your downtime
As we know, business never stops, so the documents and reports we use to direct and track that business should be living documents. Yet often, we focus on immediate tasks at hand rather than our guiding documentation. The time between Thanksgiving and the new year seems to be either a mad scramble or an eerily […]
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Seven steps to learning a new technology
Have you ever had a client say something like, “I love that idea, but can you write it in Ruby?” Your gut drops, and your blood pressure rises. Outside of hearing the Ruby referenced all the time, you know little about it. And you’re supposed to be the tech expert in the room! At the same time, […]
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Getting personal: how personalization improves business and customer experience
Audiences across industries have come to expect that when they interact with a brand, the experience will get increasingly personalized to their specific wants and needs. For companies to keep their edge and grow margins, they have to deliver content and functionality tailored to customer segments, and ideally to each customer. The task might seem […]
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How to make (and keep) digital accessibility a priority
For some businesses, accessibility is a requirement, for some it’s not, but one thing has been made strikingly clear in recent years: digital accessibility standards are best practices for everyone. They are really human standards. And yet they are often ignored or overlooked once digital projects get going because in most cases there isn’t a […]
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5 tips for creating effective user personas
Full disclosure: I don’t create user personas. But that’s exactly why you should read this. Because I’m a person who uses them, and that makes me even more equipped to tell you what works. Experts may know how to create personas, but the people who use them know when they really work. First, what is a persona? […]
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What the content first approach is and why you should use it
Quick Note on the Definition of Content Before we define the Content First approach to creating digital experiences, humor me while I quickly say a few things about the definition of content that I hope we can all agree on: Content is the reason your audience visits your website, downloads your app, gives you their […]
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4 ways to improve your digital ecosystem in 2017
It’s not even Thanksgiving and you’re probably already thinking about Q2 of 2017. We hear you. We’re thinking about it, too, and how we help get you set up for the year. Below are some posts we wrote over the year that might give you new ideas or inspire new thinking. And don’t forget, you can always […]
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UX principles to design for people
Users’ experiences are the key to digital product and business success. And yet, we’re talking about experiences, which are innately human and subjective. The truth is that because user experience is literally about how people perceive something, there’s no secret formula that ensures success. We can use multiple methodologies to connect with our audiences and there are a […]
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Statistics and ideas for improving (and reviving) your approach to email marketing
Social media marketing may be the darling of the digital marketing ecosystem, but email marketing continues to be a dominant and effective way to gain traction with your customers. Statistics abound, but I can save you time by summing up the research and numbers: Email isn’t dead. There are many types of communication that fall […]