This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Category: Business strategy
-
What does success look like?
One question we always ask clients who are starting off new digital initiatives is, “What does success look like?” Clearly defining success is essential to aligning teams on what we’re working towards, beyond simply making things better. It asks us to dig deeper into what better means. The three lenses of digital success Success extends…
-
Design systems: Finding the balance between innovation and efficiency
In today’s digital landscape, design systems have emerged as essential tools for creating consistent, scalable experiences. But when should your organization invest in a design system? When might simpler approaches work better? And how is AI transforming these decisions? Let’s examine the strategic value of design systems and how to implement them effectively. Understanding design…
-
The new rules of modernization: Why 2025 is different
Something fundamental has shifted in how successful companies approach technology and product modernization. The old model of massive, risky overhauls has given way to strategic, incremental improvements that deliver value quickly while building toward bigger goals. This isn’t just about keeping up with technology trends; it’s about creating the flexible foundation your organization needs to…
-
Modernizing B2B products: A smarter path to impact
In this article What if your product isn’t keeping up? Sarah leads product development at a growing manufacturing company. She watches her field reps struggle with the same clunky software that worked fine five years ago but now feels like a relic. They spend more time fighting the system than serving customers. Sound familiar? Even…
-
How to unlock your data: middleware and custom solutions
The hidden challenge in enterprise tech Let’s be honest: most companies have a tech stack that resembles a digital junk drawer. Your CRM doesn’t talk to your data warehouse. Your sales tools live in their own universe. And somehow, critical information always seems trapped in the wrong system when you need it most. Sound familiar?…
-
Why program management is the digital leadership every enterprise needs
For 23 years, Clockwork has been in the trenches—engineering, UX, change enablement, and tech strategy—not just building digital ecosystems but leading them. Program Management isn’t just about managing projects—it’s about orchestrating the entire digital landscape. What is program management? Program management is the oversight, alignment, and strategic leadership that ensures technology serves the business, not…
-
Creating inclusive naming conventions in technology
In software development, we joke about the three hardest things being naming things, cache invalidation, and off-by-one errors. But for the first one, it’s no joke. We’ve been naming things wrong. Naming conventions are steeped in racism and patriarchy. Master, slave, blacklist, whitelist — these aren’t just words. They’re relics of a mindset we need…
-
2025 budgeting for customer experience & digital transformation
As we approach 2025, leaders face the critical task of aligning their budgets with evolving customer expectations and technological advancements. This guide offers strategic insights and key questions to help you prioritize investments that will truly impact your customer experience and drive meaningful digital transformation. Revolutionizing customer journeys through data-driven personalization In 2025, the ability…
-
Why websites are still relevant in the age of AI
In the ever-evolving landscape of artificial intelligence (AI), some have begun to question whether company websites are still necessary. As AI tools like ChatGPT and Google Gemini influence how people find and interact with brands, are traditional websites losing their place in the marketing mix? In this conversation, Vincent Cabansag and Melanie Shirley, our heads…
-
CrowdStrike: A lesson in IT process and incident response
CrowdStrike, a company we trust to keep our digital world safe, accidentally broke 8.5 million Windows devices worldwide. All at once. Just one incident. Let that sink in for a second. Airlines couldn’t fly. Banks couldn’t move money. Hospitals couldn’t treat patients. It’s like someone flipped a giant “off” switch for a quarter of the…