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Category: Topics
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4 ways to improve your digital ecosystem in 2017
It’s not even Thanksgiving and you’re probably already thinking about Q2 of 2017. We hear you. We’re thinking about it, too, and how we help get you set up for the year. Below are some posts we wrote over the year that might give you new ideas or inspire new thinking. And don’t forget, you can always…
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Goodbye popups that block content
Imagine this scenario: You’re in line at the store, reading through news items on your phone. You’re interested in more detail on a story, so you do a quick Google search to get more information. After finding a reputable source, you tap on the link, see a few sentences, but then you are immediately blocked…
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UX principles to design for people
Users’ experiences are the key to digital product and business success. And yet, we’re talking about experiences, which are innately human and subjective. The truth is that because user experience is literally about how people perceive something, there’s no secret formula that ensures success. We can use multiple methodologies to connect with our audiences and there are a…
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Statistics and ideas for improving (and reviving) your approach to email marketing
Social media marketing may be the darling of the digital marketing ecosystem, but email marketing continues to be a dominant and effective way to gain traction with your customers. Statistics abound, but I can save you time by summing up the research and numbers: Email isn’t dead. There are many types of communication that fall…
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Expanding the Conversation Around Diversity
Clockwork recently launched the Minnesota Tech Diversity Pledge. Because of this, I’ve been thinking a lot about what diversity really means — to our company but also in a broader sense for our community and for workplaces. I get really frustrated with conversations about diversity that start and end with numbers. Numbers are important, but…
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Clockwork Launches Diversity Pledge for Local Technology Industry
Nancy Lyons, Clockwork’s CEO, shares why we started the MN Tech Diversity Pledge. On April 25th, Clockwork, a Minneapolis-based interactive design and technology agency, opened an online pledge that invites members from the local tech community to commit to improving the diversity within the industry. Clockwork is asking agencies, corporations, small businesses, and software companies…
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Honor Global Accessibility Awareness Day
May 19th is Global Accessibility Awareness Day and we’re honoring it with an event for anyone interested in learning more about digital accessibility: Accessibility After Work. Accessibility After Work is designed to introduce you to digital accessibility from the viewpoint of users who live with a wide variety of disabilities. The event is a great opportunity for anyone…
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Improve Customer Experience with Traceability and Supply Chain Visibility
While traceability has deep associations with food sourcing and sustainability practices, it can be used for a variety of B2C and B2B applications as a way to strategically improve your customer experience (CX). The core concept is simple — it’s the ability to “verify the history, location, or application of an item by means of…
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Designers: 10 tips for your next interview
Thanks to the Savidge Family on Flickr I subscribe to a newsletter from http://sidebar.io/ and it is the cat’s pajamas. Every day I learn something new, find a new technique/tip, or read a fascinating article. That happened a couple of weeks ago when I read a post from Michael Owens called “Designing the Hiring Process.” It was a great article that…
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What Being a “Best Workplace” Really Means
On July 1st, the Minneapolis/St. Paul Business Journal announced the 2013 winners of their Best Places to Work awards. Clockwork was among the 53 companies whose employees “gave their employers high marks in an anonymous survey on topics such as work environment, people practices and how things work day-to-day.” Over the last few years, Clockwork has won…