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Category: Topics
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Statistics and ideas for improving (and reviving) your approach to email marketing
Social media marketing may be the darling of the digital marketing ecosystem, but email marketing continues to be a dominant and effective way to gain traction with your customers. Statistics abound, but I can save you time by summing up the research and numbers: Email isn’t dead. There are many types of communication that fall…
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Expanding the Conversation Around Diversity
Clockwork recently launched the Minnesota Tech Diversity Pledge. Because of this, I’ve been thinking a lot about what diversity really means — to our company but also in a broader sense for our community and for workplaces. I get really frustrated with conversations about diversity that start and end with numbers. Numbers are important, but…
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Clockwork Launches Diversity Pledge for Local Technology Industry
Nancy Lyons, Clockwork’s CEO, shares why we started the MN Tech Diversity Pledge. On April 25th, Clockwork, a Minneapolis-based interactive design and technology agency, opened an online pledge that invites members from the local tech community to commit to improving the diversity within the industry. Clockwork is asking agencies, corporations, small businesses, and software companies…
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Honor Global Accessibility Awareness Day
May 19th is Global Accessibility Awareness Day and we’re honoring it with an event for anyone interested in learning more about digital accessibility: Accessibility After Work. Accessibility After Work is designed to introduce you to digital accessibility from the viewpoint of users who live with a wide variety of disabilities. The event is a great opportunity for anyone…
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Improve Customer Experience with Traceability and Supply Chain Visibility
While traceability has deep associations with food sourcing and sustainability practices, it can be used for a variety of B2C and B2B applications as a way to strategically improve your customer experience (CX). The core concept is simple — it’s the ability to “verify the history, location, or application of an item by means of…
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Designers: 10 tips for your next interview
Thanks to the Savidge Family on Flickr I subscribe to a newsletter from http://sidebar.io/ and it is the cat’s pajamas. Every day I learn something new, find a new technique/tip, or read a fascinating article. That happened a couple of weeks ago when I read a post from Michael Owens called “Designing the Hiring Process.” It was a great article that…
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What Being a “Best Workplace” Really Means
On July 1st, the Minneapolis/St. Paul Business Journal announced the 2013 winners of their Best Places to Work awards. Clockwork was among the 53 companies whose employees “gave their employers high marks in an anonymous survey on topics such as work environment, people practices and how things work day-to-day.” Over the last few years, Clockwork has won…
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Assessing a Company’s Commitment to Security
Security matters If you’re reading this close to its publication date, security breaches and vulnerabilities are everywhere in the news. From Heartbleed to the massive Target credit card breach, digital security has never been more important to the average person. Nancy, our CEO, recently wrote about how you must take responsibility for protection of your personal…
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Showing the Love with User Onboarding
A few months back, one of our Account Directors received an excellent example of an on boarding tactic and we thought it would be helpful to share it. Nordstrom made changes to their card holder site and let their card members know ahead of time with an email. They shared a few of the upcoming…
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Learning to Talk Tech
In college I took a Computer Science 101 class. For the first assignment, the professor asked us to write step-by-step instructions on how to tie a shoelace. (Stick with me here.) I thought, “No problem. Just make the bunny and run around and go through the hole. Boom.” The next day he asked for volunteers. He…