Insights

Reflections on MSPBJ’s Diversity in Business Forum

Panelists: (from left) Bev Brown, Tonya Jackman Hampton, Ravi Norman, Philomela Morrissey, David Hough, and Tasha Byers The Minneapolis/St. Paul Business Journal held a Diversity in Business panel discussion on July 14th. The guests included a representation of local organizations small and large, from the Saint Paul Chamber of Commerce to Wells Fargo. Big takeaways...

UX principles to design for people

Users’ experiences are the key to digital product and business success. And yet, we’re talking about experiences, which are innately human and subjective. The truth is that because user experience is literally about how people perceive something, there’s no secret formula that ensures success. We can use multiple methodologies to connect with our audiences and there are a...

Statistics and ideas for improving (and reviving) your approach to email marketing

Social media marketing may be the darling of the digital marketing ecosystem, but email marketing continues to be a dominant and effective way to gain traction with your customers. Statistics abound, but I can save you time by summing up the research and numbers: Email isn’t dead. There are many types of communication that fall...

So Long ‘Active Media,’ We’re Just Clockwork Now

We are very excited to announce that we’re finally Clockwork. You might be asking, “That’s a big announcement? You’ve always been Clockwork!” And yes, that’s true, but also not true. First there was Clockwork Active Media Systems When we started in 2002, we launched with the domain www.clockwork.net because the word “clockwork” resonated with us....

Expanding the Conversation Around Diversity

Clockwork recently launched the Minnesota Tech Diversity Pledge. Because of this, I’ve been thinking a lot about what diversity really means — to our company but also in a broader sense for our community and for workplaces. I get really frustrated with conversations about diversity that start and end with numbers. Numbers are important, but...

Clockwork Launches Diversity Pledge for Local Technology Industry

Nancy Lyons, Clockwork’s CEO, shares why we started the MN Tech Diversity Pledge. On April 25th, Clockwork, a Minneapolis-based interactive design and technology agency, opened an online pledge that invites members from the local tech community to commit to improving the diversity within the industry. Clockwork is asking agencies, corporations, small businesses, and software companies...

Lawmakers: Stay Out of Our Bathrooms

Last week, 35 Minnesota legislators published a letter in support of North Carolina, Governor McCrory, and the recent private bathroom protection bill, referred to as HB2. In the letter, the supporters say, “The recent protests from our state and others in response to North Carolina’s private bathroom protection bill are unfortunate. These views do not...

Honor Global Accessibility Awareness Day

May 19th is Global Accessibility Awareness Day and we’re honoring it with an event for anyone interested in learning more about digital accessibility: Accessibility After Work. Accessibility After Work is designed to introduce you to digital accessibility from the viewpoint of users who live with a wide variety of disabilities. The event is a great opportunity for anyone...

Improve Customer Experience with Traceability and Supply Chain Visibility

While traceability has deep associations with food sourcing and sustainability practices, it can be used for a variety of B2C and B2B applications as a way to strategically improve your customer experience (CX). The core concept is simple — it’s the ability to “verify the history, location, or application of an item by means of...

Clockwork Redesigns Ramsey County Website

Ramsey County wanted to centralize and streamline digital access to County information and transactions for their audiences. And, over the course of our 18-month partnership, that’s exactly what we collaboratively achieved. We started with an information portal and transformed their website into a hub of active service delivery and community engagement. Project Strategy: Focus on Users, Current...