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Category: Business strategy
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Statistics and ideas for improving (and reviving) your approach to email marketing
Social media marketing may be the darling of the digital marketing ecosystem, but email marketing continues to be a dominant and effective way to gain traction with your customers. Statistics abound, but I can save you time by summing up the research and numbers: Email isn’t dead. There are many types of communication that fall […]
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Expanding the Conversation Around Diversity
Clockwork recently launched the Minnesota Tech Diversity Pledge. Because of this, I’ve been thinking a lot about what diversity really means — to our company but also in a broader sense for our community and for workplaces. I get really frustrated with conversations about diversity that start and end with numbers. Numbers are important, but […]
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Clockwork Launches Diversity Pledge for Local Technology Industry
Nancy Lyons, Clockwork’s CEO, shares why we started the MN Tech Diversity Pledge. On April 25th, Clockwork, a Minneapolis-based interactive design and technology agency, opened an online pledge that invites members from the local tech community to commit to improving the diversity within the industry. Clockwork is asking agencies, corporations, small businesses, and software companies […]
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Improve Customer Experience with Traceability and Supply Chain Visibility
While traceability has deep associations with food sourcing and sustainability practices, it can be used for a variety of B2C and B2B applications as a way to strategically improve your customer experience (CX). The core concept is simple — it’s the ability to “verify the history, location, or application of an item by means of […]
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What Being a “Best Workplace” Really Means
On July 1st, the Minneapolis/St. Paul Business Journal announced the 2013 winners of their Best Places to Work awards. Clockwork was among the 53 companies whose employees “gave their employers high marks in an anonymous survey on topics such as work environment, people practices and how things work day-to-day.” Over the last few years, Clockwork has won […]
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Building Loyalty in a Card-free World
Recent articles in Inc.com and Slate have made the case against card-based loyalty programs, arguing that they are bad for business and that companies should focus their energy on creating a superior experience. They’re right that following a cookie-cutter or “me too” approach to loyalty will likely not pay off, but that doesn’t mean loyalty is dead. It just […]
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The real solution to the “Work From Home” debate
Sparking the debate Yahoo’s CEO, Marissa Mayer, caused a pretty significant wave across corporate America yesterday with her sweeping mandate requiring all employees to report back to the office for active duty. In other words – Mayer is eliminating a work from home policy – the kind of policy that Internet companies made famous in […]