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Category: Artificial intelligence
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CW POV: Budgets, Bets, and Bold Moves for 2026
Every budget season is a gamble—forecasts, tradeoffs, and a few educated guesses. The question is: where should you place your chips this year?
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The new rules of modernization: Why 2025 is different
Something fundamental has shifted in how successful companies approach technology and product modernization. The old model of massive, risky overhauls has given way to strategic, incremental improvements that deliver value quickly while building toward bigger goals. This isn’t just about keeping up with technology trends; it’s about creating the flexible foundation your organization needs to…
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Using AI for more inclusive and effective communication
Artificial intelligence is often associated with automation and efficiency. At Clockwork, we’ve embraced AI tools across various aspects of our work, from writing user stories and conducting research to synthesizing interview findings and collaborating with our engineering teams. However, one of our most impactful and perhaps surprising applications of AI has been ensuring our communications…
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Creating inclusive naming conventions in technology
In software development, we joke about the three hardest things being naming things, cache invalidation, and off-by-one errors. But for the first one, it’s no joke. We’ve been naming things wrong. Naming conventions are steeped in racism and patriarchy. Master, slave, blacklist, whitelist — these aren’t just words. They’re relics of a mindset we need…
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Why websites are still relevant in the age of AI
In the ever-evolving landscape of artificial intelligence (AI), some have begun to question whether company websites are still necessary. As AI tools like ChatGPT and Google Gemini influence how people find and interact with brands, are traditional websites losing their place in the marketing mix? In this conversation, Vincent Cabansag and Melanie Shirley, our heads…
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Customer-centric innovation: Navigating AI, tech & change
I had the pleasure of speaking on a panel about Customer-centric innovation – Elevating experience through technology at the GDS Digital Innovation Summit in Boston. As expected, AI, data governance, and digital customer experience innovation were focal points of nearly every conversation with leaders attending from financial services, healthcare, insurance, telecommunications, and manufacturing organizations. What…
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Artificial Intelligence and You
Every power can be used for good and for evil. Artificial intelligence (AI) is no different. In the coming years, we will see brilliant, insightful, and life-changing advances thanks to AI. And, we’ll see destructive applications of it at the same time. We will see dramatic innovations and whole new business models based entirely on…
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6 ways we’re using AI to optimize our work
Everybody’s talking about AI and we love the spirit of collaboration and knowledge-sharing that comes with it. As such, here are some ways folks at Clockwork have used AI to optimize our work: Making web experiences more accessible I’m intrigued by tools like ElevenLabs for text-to-speech and how it could enable clients to increase accessibility…
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Does AI content creation work?
The interest in AI content creation tools like ChatGPT and Jasper has continued to grow as more people consider how these tools can fit into their workflow. So, we’ve resurfaced this experiment we ran in 2021 that explored the maturity of AI-written content at the time. How does it compare to today? Originally published 08/30/2021…