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Author: Clockwork
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Why websites are still relevant in the age of AI
In the ever-evolving landscape of artificial intelligence (AI), some have begun to question whether company websites are still necessary. As AI tools like ChatGPT and Google Gemini influence how people find and interact with brands, are traditional websites losing their place in the marketing mix? In this conversation, Vincent Cabansag and Melanie Shirley, our heads…
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Clockwork wins Inc. Power Partner Award 2024
Guess what? We’re doing a little happy dance over here – Clockwork just landed a spot on Inc.’s 2024 Power Partner Awards! Think of it as the “hall of fame” for B2B companies who go above and beyond to help their clients’ businesses shine. Here’s what makes us extra proud: Inc. didn’t just take our…
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Four short-term steps to design great customer experiences (and one long-term step, too)
Experience design is about shaping how customers interact with your organization by keeping their needs and feelings at the forefront of your product, processes, and strategies. We’re in the Empathy Era — a time where customer expectations for seamless and personalized digital experiences are higher than ever. Think of companies like Airbnb and Lyft. They…
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What is experience design?
Is experience design the same as visual design? No. Is it user experience (UX)? No! The core meaning of experience design can be found in the name itself: It is an approach that centers on people’s experiences to drive the design and features of your products, processes, environments, and strategies. Experience design draws on users’…
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Say hi, Clockworkers!
Share in our excitement and help us welcome the latest Clockworkers to join our team: Anniessa Antar, Software Engineer Intern — Anniessa joins our internship program alongside her Adjunct Faculty position at Minneapolis College of Art and Design. She brings experience from Prime Digital Academy, St. Catherine University, Propel Nonprofits, and Minneapolis Institute of Art. …
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Service Blueprints vs. Journey Maps: differences & use cases
Investment in customer experience drives customer satisfaction, brand loyalty, and more. We use a few key tools to help our clients improve their customer experience—Service Blueprints and Journey Maps. What are Service Blueprints and Journey Maps? Before we delve into the differences and use cases, let’s get a grasp of what these tools are all…
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7 ways to analyze a customer journey map
If you’re running a business, you know it’s crucial to understand your customers. One tool that can help is a customer journey map. You can gain invaluable insight by examining the various stages your customers go through when interacting with your business. This insight is foundational for building a UX-centric company culture and strategy. Here…
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How service blueprints enable digital transformation
In an era where digital transformation is driving innovation and reshaping industries, organizations must adopt strategic thinking that places customers at the center. Service blueprints are a powerful tool to bridge the gap between traditional business processes and the digital age. By visually mapping customer experiences and the corresponding operational processes, businesses can reveal opportunities…
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The most important feature of your app is the people behind it
This is not a story about how we built an app for a client — we do that a lot. It’s the story of what happens when a business applies the focus of creating and deploying an app to its post-launch strategy once the app goes live. But first… statistics! According to a recent consumer…
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COVIDaware MN: Should you use MN’s COVID app?
We’ve been getting a lot of questions from clients — and, let’s face it, friends and family, too — about the new COVIDaware MN app recently released by the state of Minnesota. So we pulled together Clockwork leaders in tech, design, and change enablement to get some answers to these questions: Note that these are our opinions;…