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Author: Clockwork
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Say hi, Clockworkers!
Share in our excitement and help us welcome the latest Clockworkers to join our team: Anniessa Antar, Software Engineer Intern — Anniessa joins our internship program alongside her Adjunct Faculty position at Minneapolis College of Art and Design. She brings experience from Prime Digital Academy, St. Catherine University, Propel Nonprofits, and Minneapolis Institute of Art. […]
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Service Blueprints vs. Journey Maps: differences & use cases
Investment in customer experience drives customer satisfaction, brand loyalty, and more. We use a few key tools to help our clients improve their customer experience—Service Blueprints and Journey Maps. What are Service Blueprints and Journey Maps? Before we delve into the differences and use cases, let’s get a grasp of what these tools are all […]
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7 ways to analyze a customer journey map
If you’re running a business, you know it’s crucial to understand your customers. One tool that can help is a customer journey map. By examining the various stages your customers go through when interacting with your business, you gain invaluable insights. Discover 7 methods to analyze a customer journey map for improved customer understanding and […]
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How service blueprints enable digital transformation
In an era where digital transformation is driving innovation and reshaping industries, organizations must adopt strategic thinking that places customers at the center. Service blueprints are a powerful tool to bridge the gap between traditional business processes and the digital age. By visually mapping customer experiences and the corresponding operational processes, businesses can reveal opportunities […]
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What is experience design?
Is it visual design? No. Is it UX? No. Read on! Let’s just jump right in. The core meaning of experience design can be found in the name itself: It is an approach that centers on people’s experiences to drive the design and features of your products, processes, environments, and strategies. Experience design draws on […]
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The most important feature of your app is the people behind it
This is not a story about how we built an app for a client — we do that a lot. It’s the story of what happens when a business applies the focus of creating and deploying an app to its post-launch strategy once the app goes live. But first… statistics! According to a recent consumer […]
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COVIDaware MN: Should you use MN’s COVID app?
We’ve been getting a lot of questions from clients — and, let’s face it, friends and family, too — about the new COVIDaware MN app recently released by the state of Minnesota. So we pulled together Clockwork leaders in tech, design, and change enablement to get some answers to these questions: Note that these are our opinions; […]
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Building customer trust with responsible data collection
Being digital- and human-focused means we keep our eyes on how people are reacting to technology. One thing we’ve started to put more thought around when working with our clients is how we are collecting and using data that measures performance and drives innovation. Internet users are becoming more aware that websites collect and use […]
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Navigating Change Series: Five things for leaders to keep in mind as they support remote teams
It has been a whirlwind month since Clockworkers began working remotely. It’s hard to describe how much the world has changed in recent weeks. All of our patterns of behavior and expectations of “normal” have had to make innumerable shifts to keep up with the latest news, reality, and recommendations from government and health officials. […]
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A day in my life as a software engineer at Clockwork
One question I always struggle to answer is “What does Clockwork do?” It’s not because I don’t know. It’s because we don’t do just one thing, or even just four things. We could say, “we build websites” or “we build mobile applications” or “we help you figure out how to best use technology.” Yes, we […]