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Author: Clockwork
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COVIDaware MN: Should you use MN’s COVID app?
We’ve been getting a lot of questions from clients — and, let’s face it, friends and family, too — about the new COVIDaware MN app recently released by the state of Minnesota. So we pulled together Clockwork leaders in tech, design, and change enablement to get some answers to these questions: Is it safe? How do I […]
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Navigating Change Series: Five things for leaders to keep in mind as they support remote teams
It has been a whirlwind month since Clockworkers began working remotely. It’s hard to describe how much the world has changed in recent weeks. All of our patterns of behavior and expectations of “normal” have had to make innumerable shifts to keep up with the latest news, reality, and recommendations from government and health officials. […]
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What is experience design?
Is it visual design? No. Is it UX? No. Read on! Let’s just jump right in. The core meaning of experience design can be found in the name itself: It is an approach that centers on people’s experiences to drive the design and features of your products, processes, environments, and strategies. Experience design draws on […]
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eyebobs and Clockwork partner on Website Redesign
eyebobs, the national eyeglass maker based in the Twin Cities, launched a redesigned website on July 12th. The new direct sales site showcases the brand’s whimsical personality, allows the company to tell their story, and has a smooth and simple customer experience. The new website was a collaboration between eyebobs, Clockwork, Rocket Web, and Ideas […]
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Getting personal: how personalization improves business and customer experience
Audiences across industries have come to expect that when they interact with a brand, the experience will get increasingly personalized to their specific wants and needs. For companies to keep their edge and grow margins, they have to deliver content and functionality tailored to customer segments, and ideally to each customer. The task might seem […]
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Right-sized Learning-Management Tools for Flexible, Affordable Field Education
No matter what business you’re in, chances are you have education, training, or learning objectives to meet. Some of these objectives, such as highly complex technical learning or certification requirements, call for a significant learning-management tool or system (LMS). But for many, if not most, learning needs, you simply need to convey some new information […]
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How to make (and keep) digital accessibility a priority
For some businesses, accessibility is a requirement, for some it’s not, but one thing has been made strikingly clear in recent years: digital accessibility standards are best practices for everyone. They are really human standards. And yet they are often ignored or overlooked once digital projects get going because in most cases there isn’t a […]
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5 tips for creating effective user personas
Full disclosure: I don’t create user personas. But that’s exactly why you should read this. Because I’m a person who uses them, and that makes me even more equipped to tell you what works. Experts may know how to create personas, but the people who use them know when they really work. First, what is a persona? […]
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The secret to getting a better product faster: user testing
More than ever, it’s essential that the interfaces of digital experiences are easy for people to use. It’s estimated that you only have a few seconds to hook your users. If they find your website or app confusing or unclear, something better is a just click away. The best way to identify usability issues with […]
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Goodbye popups that block content
Imagine this scenario: You’re in line at the store, reading through news items on your phone. You’re interested in more detail on a story, so you do a quick Google search to get more information. After finding a reputable source, you tap on the link, see a few sentences, but then you are immediately blocked […]