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Author: Clockwork
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Giving Learners Edge a leg up in their industry
Learners Edge has a very motivated user base: they offer continuing education courses to K-12 teachers who need the courses, and graduate credits, for salary advancement and license renewal. Their typical site visitor both wants and needs what they’re selling, yet the site design wasn’t supporting that laser-focused user. The challenges our client faced Like […]
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eyebobs and Clockwork partner on Website Redesign
eyebobs, the national eyeglass maker based in the Twin Cities, launched a redesigned website on July 12th. The new direct sales site showcases the brand’s whimsical personality, allows the company to tell their story, and has a smooth and simple customer experience. The new website was a collaboration between eyebobs, Clockwork, Rocket Web, and Ideas […]
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Right-sized Learning-Management Tools for Flexible, Affordable Field Education
No matter what business you’re in, chances are you have education, training, or learning objectives to meet. Some of these objectives, such as highly complex technical learning or certification requirements, call for a significant learning-management tool or system (LMS). But for many, if not most, learning needs, you simply need to convey some new information […]
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How to make (and keep) digital accessibility a priority
For some businesses, accessibility is a requirement, for some it’s not, but one thing has been made strikingly clear in recent years: digital accessibility standards are best practices for everyone. They are really human standards. And yet they are often ignored or overlooked once digital projects get going because in most cases there isn’t a […]
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5 tips for creating effective user personas
Full disclosure: I don’t create user personas. But that’s exactly why you should read this. Because I’m a person who uses them, and that makes me even more equipped to tell you what works. Experts may know how to create personas, but the people who use them know when they really work. First, what is a user […]
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What the content first approach is and why you should use it
Quick Note on the Definition of Content Before we define the Content First approach to creating digital experiences, humor me while I quickly say a few things about the definition of content that I hope we can all agree on: Now that that’s settled, let’s talk about the value of putting this content front and […]
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The secret to getting a better product faster: user testing
More than ever, it’s essential that the interfaces of digital experiences are easy for people to use. It’s estimated that you only have a few seconds to hook your users. If they find your website or app confusing or unclear, something better is a just click away. The best way to identify usability issues with […]
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Goodbye popups that block content
Imagine this scenario: You’re in line at the store, reading through news items on your phone. You’re interested in more detail on a story, so you do a quick Google search to get more information. After finding a reputable source, you tap on the link, see a few sentences, but then you are immediately blocked […]
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UX principles to design for people
Users’ experiences are the key to digital product and business success. And yet, we’re talking about experiences, which are innately human and subjective. The truth is that because user experience is literally about how people perceive something, there’s no secret formula that ensures success. We can use multiple methodologies to connect with our audiences and there are a […]
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Clockwork Redesigns Ramsey County Website
Ramsey County wanted to centralize and streamline digital access to County information and transactions for their audiences. And, over the course of our 18-month partnership, that’s exactly what we collaboratively achieved. We started with an information portal and transformed their website into a hub of active service delivery and community engagement. Project Strategy: Focus on Users, Current […]