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Author: Clockwork
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5 tips for creating effective user personas
Full disclosure: I don’t create user personas. But that’s exactly why you should read this. Because I’m a person who uses them, and that makes me even more equipped to tell you what works. Experts may know how to create personas, but the people who use them know when they really work. First, what is a persona? […]
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What the content first approach is and why you should use it
Quick Note on the Definition of Content Before we define the Content First approach to creating digital experiences, humor me while I quickly say a few things about the definition of content that I hope we can all agree on: Content is the reason your audience visits your website, downloads your app, gives you their […]
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The secret to getting a better product faster: user testing
More than ever, it’s essential that the interfaces of digital experiences are easy for people to use. It’s estimated that you only have a few seconds to hook your users. If they find your website or app confusing or unclear, something better is a just click away. The best way to identify usability issues with […]
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Goodbye popups that block content
Imagine this scenario: You’re in line at the store, reading through news items on your phone. You’re interested in more detail on a story, so you do a quick Google search to get more information. After finding a reputable source, you tap on the link, see a few sentences, but then you are immediately blocked […]
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UX principles to design for people
Users’ experiences are the key to digital product and business success. And yet, we’re talking about experiences, which are innately human and subjective. The truth is that because user experience is literally about how people perceive something, there’s no secret formula that ensures success. We can use multiple methodologies to connect with our audiences and there are a […]
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Clockwork Redesigns Ramsey County Website
Ramsey County wanted to centralize and streamline digital access to County information and transactions for their audiences. And, over the course of our 18-month partnership, that’s exactly what we collaboratively achieved. We started with an information portal and transformed their website into a hub of active service delivery and community engagement. Project Strategy: Focus on Users, Current […]
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Youthprise Website Launch
Clockwork and Youthprise recently partnered on a website redesign to connect better with Youthprise’s multiple audiences and to tell their story more effectively. The organization does amazing, complex work and they wanted to amplify the breadth and depth of what they do. Founded by the McKnight Foundation in 2010, Youthprise’s mission is to champion learning beyond […]
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Clockwork Wins National Culture Award
Image credit: Entrepreneur On November 4th, Entrepreneur Magazine announced the winners of their 2015 Top Company Cultures award. We’re happy to say that Clockwork was named the 6th medium-sized company! 6th in the country! That blew us away. Culture has been a top priority for us since the company started nearly 14 years ago. Over the […]
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What Would You Say to Your Boss?
Reports about employee engagement show anywhere from 19-30% of employees are unengaged. Furthermore, Gallup found that lack of productivity due to unengagement costs businesses around the globe up to $300 billion (yes, with a b!) annually. On October 21st, Nancy Lyons, our CEO, joined Minnesota Public Radio’s MPR News with Kerri Miller to have a conversation about […]
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Doomtree All Hands Launch
In collaboration with Minneapolis-based indie hip hop collective and record label Doomtree, we created a promotion that activated fans, increased engagement, and ultimately wowed users. The content was entertaining and the experience was seamless — making for an ideal campaign. The site and UX were nominated for site of the day on CSS Awards and […]