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Category: Topics
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The what, why, and how of journey mapping
What is a journey map and how will it help me understand the user? A journey map is a visual representation of the steps someone takes when trying to achieve a goal. Usually, it includes information on their actions, touchpoints, feelings, successes, and pain points as they move through an experience. Journey maps are a powerful…
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What is experience design?
Is experience design the same as visual design? No. Is it user experience (UX)? No! The core meaning of experience design can be found in the name itself: It is an approach that centers on people’s experiences to drive the design and features of your products, processes, environments, and strategies. Experience design draws on users’…
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What is Change Management? And why does it work?
Change management propels transformation. Organizations that practice change management are more resilient, better at adapting to challenges, and have a competitive advantage. Their people are equipped to learn, grow, and thrive amid change. What is change management? Change Management is the art and science of guiding people through changes in ways that make it easier…
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Understanding the different types of migrations
Previously, we explored the concept of migrations as a process for transferring systems and data to new computing environments. The complexity of migrations varies widely and understanding the intricacies of your migration can help you make the business case for system upgrades. Factors like system readiness, compliance, integrations, organizational and data readiness, and future improvement…
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Customer-centric innovation: Navigating AI, tech & change
I had the pleasure of speaking on a panel about Customer-centric innovation – Elevating experience through technology at the GDS Digital Innovation Summit in Boston. As expected, AI, data governance, and digital customer experience innovation were focal points of nearly every conversation with leaders attending from financial services, healthcare, insurance, telecommunications, and manufacturing organizations. What…
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Why migrate? The business case for system upgrades
What are system migrations anyway? A migration involves transferring systems and data from one computing platform to another. Migrations are often a path to enhanced performance, scalability, and cost-effectiveness. Why might we need to do one? The systems that support our business get old. Business needs and customer expectations change and evolve. Decisions made five…
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Digital for all: Accessibility & WCAG 2.2
Imagine a digital world where everyone, regardless of their abilities or disabilities, can effortlessly access and interact with online content. At Clockwork, we’re committed to making this vision a reality by ensuring that our digital experiences are inclusive and welcoming to all. We’ll discuss why accessibility is crucial, explore the significance of the recently updated…
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Industry 4.0 and digital service experiences
We’re living in the first decades of Industry 4.0 with its interconnected systems, automation, advanced manufacturing technology, and a mountain of data: databases, data warehouses, and data lakes. There is tremendous pressure to turn that data into meaningful and actionable intelligence and use it to provide exceptional experiences for customers. Experiences that will make doing…
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Charting the course for 2024
As we near the end of 2023, it’s time to shift gears and focus on the upcoming fiscal year. Whether you are finalizing your budgets for 2024 or just getting started, now is the time to think about the road ahead. At Clockwork, we’ve seen how proactive budget planning can accelerate growth and turn ideas…
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Service Blueprints vs. Journey Maps: differences & use cases
Investment in customer experience drives customer satisfaction, brand loyalty, and more. We use a few key tools to help our clients improve their customer experience—Service Blueprints and Journey Maps. What are Service Blueprints and Journey Maps? Before we delve into the differences and use cases, let’s get a grasp of what these tools are all…