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Category: Topics
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Understanding meltdown and spectre
You’ve probably heard or seen at least a few news stories about the most recent technology vulnerabilities, Meltdown and Spectre. These newly discovered hardware issues are pervasive, complex, and very technical. While specifics continue to be finalized, we wanted to provide two explanations that audiences across the board — from tech pros to non-techs —…
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Quick research & planning tasks to tackle during your downtime
As we know, business never stops, so the documents and reports we use to direct and track that business should be living documents. Yet often, we focus on immediate tasks at hand rather than our guiding documentation. The time between Thanksgiving and the new year seems to be either a mad scramble or an eerily…
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Seven steps to learning a new technology
Have you ever had a client say something like, “I love that idea, but can you write it in Ruby?” Your gut drops, and your blood pressure rises. Outside of hearing the Ruby referenced all the time, you know little about it. And you’re supposed to be the tech expert in the room! At the same time,…
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The one thing you always get from user testing
Often, getting clients to commit to user testing is a hard sell. Clients get excited about the product, the output, the thing they’re building. That’s understandable: we get excited about that, too. But even with thorough user personas and empathy maps, what you think you should build and design for your customers doesn’t always align with what…
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Businesses, it’s our turn to make a difference
This isn’t political. Really. I know that, at this moment in time, it’s hard for people on both sides of the aisle to set aside blame and emotions and frustration. But commerce, in one form or another, is universal — we all need it, we all want it, and we all participate in it. The…
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How to make (and keep) digital accessibility a priority
For some businesses, accessibility is a requirement, for some it’s not, but one thing has been made strikingly clear in recent years: digital accessibility standards are best practices for everyone. They are really human standards. And yet they are often ignored or overlooked once digital projects get going because in most cases there isn’t a…
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5 tips for creating effective user personas
Full disclosure: I don’t create user personas. But that’s exactly why you should read this. Because I’m a person who uses them, and that makes me even more equipped to tell you what works. Experts may know how to create personas, but the people who use them know when they really work. First, what is a user…
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What is the content first approach and why you should use it
Quick Note on the Definition of Content Before we define the Content First approach to creating digital experiences, humor me while I quickly say a few things about the definition of content that I hope we can all agree on: Now that that’s settled, let’s talk about the value of putting this content front and…
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The secret to getting a better product faster: user testing
More than ever, it’s essential that the interfaces of digital experiences are easy for people to use. It’s estimated that you only have a few seconds to hook your users. If they find your website or app confusing or unclear, something better is a just click away. The best way to identify usability issues with…
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Digital partnership trends
The digital industry is always evolving, so how we work with businesses is also constantly changing. It is pretty hard these days to think or talk about “digital” and think it only means a website or an app. It’s everything now. Digital solutions are the way back-end operational systems integrate to powerful front-end customer experiences; they create seamless transitions between online interactions and…