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Category: Topics
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Why phasing matters in product modernization
Bad technology choices aren’t the reason most product modernization efforts fail. They don’t work because they try to do too much, too fast. When organizations rush to rebuild everything at once, it leads to overwhelm and false starts. Phasing breaks this cycle. It transforms modernization from a risky, all-or-nothing bet into a series of validated…
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Activating change champions: A blueprint for engagement
We’ve all experienced it: a significant change is rolled out, and it feels like it came out of nowhere. What’s the first thing we do? We turn to someone we trust, a peer who can help us make sense of it all. Now imagine if that peer had been involved from the start. They could…
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CW POV: Budgets, Bets, and Bold Moves for 2026
Every budget season is a gamble—forecasts, tradeoffs, and a few educated guesses. The question is: where should you place your chips this year?
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Start with the stakes, not the stack
Too often, teams get handed a tech-shaped solution before they’ve even agreed on the problem worth solving. There’s a diagram I always carry in my head. On one side: the people in the field, in the work, trying to move faster, serve better, or just make their lives easier. On the other side: the systems…
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What does success look like?
One question we always ask clients who are starting off new digital initiatives is, “What does success look like?” Clearly defining success is essential to aligning teams on what we’re working towards, beyond simply making things better. It asks us to dig deeper into what better means. The three lenses of digital success Success extends…
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Design systems: Finding the balance between innovation and efficiency
In today’s digital landscape, design systems have emerged as essential tools for creating consistent, scalable experiences. But when should your organization invest in a design system? When might simpler approaches work better? And how is AI transforming these decisions? Let’s examine the strategic value of design systems and how to implement them effectively. Understanding design…
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The new rules of modernization: Why 2025 is different
Something fundamental has shifted in how successful companies approach technology and product modernization. The old model of massive, risky overhauls has given way to strategic, incremental improvements that deliver value quickly while building toward bigger goals. This isn’t just about keeping up with technology trends; it’s about creating the flexible foundation your organization needs to…
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Modernizing B2B products: A smarter path to impact
In this article What if your product isn’t keeping up? Sarah leads product development at a growing manufacturing company. She watches her field reps struggle with the same clunky software that worked fine five years ago but now feels like a relic. They spend more time fighting the system than serving customers. Sound familiar? Even…
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What the European Accessibility Act means for your website
Starting June 28, 2025, the European Accessibility Act (EAA) goes into effect. This means new legal obligations for those doing business in or with the European Union to ensure digital accessibility. Whether you’re a product maker, service provider, or digital content owner, this regulation may apply to you. So, what is the EAA? Who does…
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How to unlock your data: middleware and custom solutions
The hidden challenge in enterprise tech Let’s be honest: most companies have a tech stack that resembles a digital junk drawer. Your CRM doesn’t talk to your data warehouse. Your sales tools live in their own universe. And somehow, critical information always seems trapped in the wrong system when you need it most. Sound familiar?…