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Category: Topics
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7 ways to analyze a customer journey map
If you’re running a business, you know it’s crucial to understand your customers. One tool that can help is a customer journey map. You can gain invaluable insight by examining the various stages your customers go through when interacting with your business. This insight is foundational for building a UX-centric company culture and strategy. Here…
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How service blueprints enable digital transformation
In an era where digital transformation is driving innovation and reshaping industries, organizations must adopt strategic thinking that places customers at the center. Service blueprints are a powerful tool to bridge the gap between traditional business processes and the digital age. By visually mapping customer experiences and the corresponding operational processes, businesses can reveal opportunities…
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Artificial Intelligence and You
Every power can be used for good and for evil. Artificial intelligence (AI) is no different. In the coming years, we will see brilliant, insightful, and life-changing advances thanks to AI. And, we’ll see destructive applications of it at the same time. We will see dramatic innovations and whole new business models based entirely on…
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6 ways we’re using AI to optimize our work
Everybody’s talking about AI and we love the spirit of collaboration and knowledge-sharing that comes with it. As such, here are some ways folks at Clockwork have used AI to optimize our work: Making web experiences more accessible I’m intrigued by tools like ElevenLabs for text-to-speech and how it could enable clients to increase accessibility…
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Measuring user adoption for a new product launch
Congratulations! You’ve just launched a new sales enablement and product configuration tool. Let’s call it Build-O-Matic. Your distributed sales team now has the ability to drag and drop to create a visual remodeling plan for your customers and close the sale in real time. Fast-forward 12 months. There’s been a small change in Minnesota’s building…
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The next era of engagement
There’s no denying it, “engagement” is popular in business right now. First came an appreciation for and focus on user engagement, an outcome of our digitally-centered time. Then came an appreciation for employee engagement, a metric that’s become increasingly important as companies realize that engagement correlates with productivity. Both are necessary. If you aren’t focused…
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Does AI content creation work?
The interest in AI content creation tools like ChatGPT and Jasper has continued to grow as more people consider how these tools can fit into their workflow. So, we’ve resurfaced this experiment we ran in 2021 that explored the maturity of AI-written content at the time. How does it compare to today? Originally published 08/30/2021…
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2023, here we come!
It’s hard to believe we are nearing the end of 2022. I can’t imagine I’m alone in feeling like this year literally flew by. And now here we are, staring at the front of 2023 like an oncoming truck. There are so many tech and business topics to talk about as we head into 2023,…
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Storytelling in Product Design
With the proliferation of content creators, influencers, and brand-generated content we’ve seen an increased focus on storytelling. It’s a bit of a buzzword, but one which designers and brand owners will tell you is undeniably valuable. Research shows if customers love a brand’s story they’re 55% more likely to buy the product in the future.…
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It’s time to prepare, not panic
What leaders should be thinking about to weather the recession and come out ahead We are watching a recession roll in. It’s everywhere you look — the news, podcasts, your inbox. Experts from JPMorgan to Jerome Powell are predicting it. The upside is that we all know it’s coming. The downside is now we have…