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Category: Experience design
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7 ways to analyze a customer journey map
If you’re running a business, you know it’s crucial to understand your customers. One tool that can help is a customer journey map. You can gain invaluable insight by examining the various stages your customers go through when interacting with your business. This insight is foundational for building a UX-centric company culture and strategy. Here…
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How service blueprints enable digital transformation
In an era where digital transformation is driving innovation and reshaping industries, organizations must adopt strategic thinking that places customers at the center. Service blueprints are a powerful tool to bridge the gap between traditional business processes and the digital age. By visually mapping customer experiences and the corresponding operational processes, businesses can reveal opportunities…
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Measuring user adoption for a new product launch
Congratulations! You’ve just launched a new sales enablement and product configuration tool. Let’s call it Build-O-Matic. Your distributed sales team now has the ability to drag and drop to create a visual remodeling plan for your customers and close the sale in real time. Fast-forward 12 months. There’s been a small change in Minnesota’s building…
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The next era of engagement
There’s no denying it, “engagement” is popular in business right now. First came an appreciation for and focus on user engagement, an outcome of our digitally-centered time. Then came an appreciation for employee engagement, a metric that’s become increasingly important as companies realize that engagement correlates with productivity. Both are necessary. If you aren’t focused…
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Storytelling in Product Design
With the proliferation of content creators, influencers, and brand-generated content we’ve seen an increased focus on storytelling. It’s a bit of a buzzword, but one which designers and brand owners will tell you is undeniably valuable. Research shows if customers love a brand’s story they’re 55% more likely to buy the product in the future.…
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5 words to get your company started on a path to UX
“You are not the user.” This is a common saying in the UX world — and it carries a lot of weight for being only 5 short words. What do UX practitioners mean when we say “You are not the user”? You are the expert in what your business does, the product or services you…
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Content strategy is essential to a great experience
In the consulting space, it’s not uncommon to hear requests such as “can you make it more usable?”, “we want to redesign this to be more user-friendly”, or “the design is outdated”. While these are valid and important thoughts to consider, what we often find is that the solution is more than moving things around…
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The most important feature of your app is the people behind it
This is not a story about how we built an app for a client — we do that a lot. It’s the story of what happens when a business applies the focus of creating and deploying an app to its post-launch strategy once the app goes live. But first… statistics! According to a recent consumer…
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Four things you can do to keep your website accessible
(And, why we can’t (and won’t) give an accessibility guarantee) Clients come to us for a new digital experience with a seemingly simple request: “We need you to make sure the new website is accessible as part of this project.” They may even already have some standards in mind, such as WCAG 2.1 AA (the…
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Accelerating personalization in healthcare
Empowered consumers & value-based care This age of empowered healthcare consumers puts an enormous demand on hospital systems, insurers, providers, and caregivers at every level. Patients gravitate towards providers who offer personalized health care with experiences and options tailored to their needs. This shift impacts more than 60% of health care spending. Human-centered healthcare requires a human-centered…