Multinational Food Company

The challenge

Lead digital transformation to embed a customer-first mindset across the organization

A multinational food corporation* recognized the need to move from siloed business units focused on individual goals to a more unified organization that put customer experience first. The leadership knew that shifting to a customer first mindset informed by design thinking would improve their culture and performance.

What we did

• Led work with internal teams, agency, and vendor partners to implement digital product initiatives 
• Demonstrated change management, work culture modeling, and team facilitation tasks to help individuals and groups think and execute using a customer first mindset
• Shepherded the customer first strategy from an idea to an integrated reality
• Led customer research
• Led customer experience in several internal businesses, demonstrating a human-centered approach to product strategy and development. 
• Implemented change management practices and communication strategy
• Implemented user-centered design thinking