Insights

The what, why, and how of journey mapping

What is a journey map and how will it help me understand the user? A journey map is a visual representation of the steps someone takes when trying to achieve a goal. Usually, it includes information on their actions, touchpoints, feelings, successes, and pain points as they move through an experience. Journey maps are powerful because...

5 words to get your company started on a path to UX

“You are not the user.” This is a common saying in the UX world — and it carries a lot of weight for being only 5 short words. What do UX practitioners mean when we say “You are not the user”? You are the expert in what your business does, the product or services you...

A closer look at DevOps

When most folks talk about trends and topics in technology, they zero in on future-focused automation and enablement tech like artificial intelligence (AI) and machine learning. But, there are more immediate shifts in the landscape that are paving the way for systems modernization and actual organizational evolution. Real change in the enterprise requires significant change in...

Honey Roasts: What they are and why your team should do them

What is a honey roast? Roasts (when talking about oration, not ham) are speeches to honor someone but usually fall along the line somewhere between good natured ridicule to criticism veiled as a joke.  Honey roasts are the kinder version of a regular roast. A honey roast is an opportunity to say all the wonderful things about a...

Content strategy is essential to a great experience

In the consulting space, it’s not uncommon to hear requests such as “can you make it more usable?”, “we want to redesign this to be more user-friendly”, or “the design is outdated”. While these are valid and important thoughts to consider, what we often find is that the solution is more than moving things around...

Clockwork’s growing team welcomes four new hires

Clockwork shares news of a growing team with the recent addition of four new hires: Carolyn Watkins, Client Strategist. Carolyn joins Clockwork following career stops as Senior Business Analyst and Product Manager Lead at Target Corp, Room & Board, and most recently at Graco. Jen Maceyko, Client Strategist. Jen’s experience spans roles such as Project...

Launched! MCAD website redesign on Drupal 8

We recently collaborated with the Minneapolis College of Art and Design (MCAD) to migrate and redesign their website, mcad.edu. The MCAD website was built on the soon-to-be unsupported Drupal 7 platform. The transition to Drupal 8 was an opportunity to showcase their newly defined brand online, create an accessible experience tailored to their audiences, and enable...

Why interoperability of healthcare information is critical

Nurses are still writing down results provided by one system and manually entering them into another. Patients are irritated that they have to repeatedly detail their medical histories to different providers, often in the same clinic. Pharmacists fax refill orders and spend time on the phone to get patient information. Home healthcare organizations struggle to...

The most important feature of your app is the people behind it

This is not a story about how we built an app for a client — we do that a lot. It’s the story of what happens when a business applies the focus of creating and deploying an app to its post-launch strategy once the app goes live. But first… statistics! According to a recent consumer...

Four things you can do to keep your website accessible

(And, why we can’t (and won’t) give an accessibility guarantee) Clients come to us for a new digital experience with a seemingly simple request: “We need you to make sure the new website is accessible as part of this project.” They may even already have some standards in mind, such as WCAG 2.1 AA (the...