We’re thrilled to announce we won three 2014 Communicator Awards for the YMCA of the Greater Twin Cities website redesign launched in 2013. Announced in April, the collaborative team won:
- Gold Award of Excellence: Structure and Navigation
- Silver Award of Distinction: Websites, Healthcare
- Silver Award of Distinction: Websites, Nonprofits
Other companies honored include Coca-Cola, Human Rights Campaign, Under Armour, and National Geographic.
The YMCA of the Greater Twin Cities, a leading nonprofit dedicated to strengthening communities through youth development, healthy living and social responsibility, focused attention on its website redesign by re-architecting a comprehensive and deep site navigation, making the site mobile friendly, and updating the look and feel to reflect the organization’s inclusive and healthful brand. This extensively collaborative project between Clockwork and the YMCA of the Greater Twin Cities was completed in just five months. Since the 2,300-page website launched, the team has continued working together to create a robust digital strategy for 2014.
“The YMCA of the Greater Twin Cities project brought out the best in both our teams,” said Nancy Lyons, CEO of Clockwork. “Clockwork was able to bring our strategic content and usability expertise to their complex site, while YMCA of the Greater Twin Cities brought extensive business and market knowledge. Together we created a site that puts users first. The metrics confirm we succeeded, and the feedback confirms people love it.”
“As a non-profit focused on serving our community, we’re honored to be recognized by The Communicator Awards especially alongside premiere for-profit brands,” said Nathan Maehren, Senior Vice President of Technology and Experience of the YMCA of the Greater Twin Cities. “Clockwork’s strategic design and development experience, matched with their strong team and collaborative spirit allowed us to deliver a website experience that is engaging and valuable for our customers.”
About the Communicator Awards
The Communicator Awards is the leading international awards program honoring creative excellence and big ideas in marketing and communications. The 20-year-old program attracts more than 6,000 entries each year and is sanctioned and judged by the International Academy of Visual Arts. The Award of Excellence, the highest honor, is given to those entrants whose ability to communicate positions them as the best in the field. The Award of Distinction is presented for projects that exceed industry standards in quality and achievement.
About YMCA of the Greater Twin Cities
The YMCA of the Greater Twin Cities is a leading nonprofit dedicated to strengthening communities through youth development, healthy living, and social responsibility. Established in 1856 in St. Paul, 156 years ago, and a decade later in Minneapolis, the Ys provide life-strengthening services across 12 counties of the greater Twin Cities metro region and western Wisconsin communities. The 27 Y locations and program sites, seven overnight camps, 10 day camps, and more than 90 child care sites engage nearly a quarter million men, women and children of all ages, incomes and backgrounds. To learn more about the Y’s mission and work, visit our website at www.ymcatwincities.org.