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Category: Topics
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Level Up: A Leadership MVP
In January, Meghan McInerny, our COO, presented at the Deliver Conference in Manchester, England. The talk covered the complementary roles of managers and leaders, and why you may be a future leader (whether you know it yet, or not). Part how-to and part rallying cry, she talked about how to level up in the job you’ve…
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Technology isn’t forever, but your digital partnership can be
(featured image: Me wearing Google Glass, a much-hyped but now defunct technology.) Last year, we made the decision to discontinue the Active Media Manager (AMM), our proprietary CMS that we have been developing for over 15 years. By February 2019, we will be terminating the platform altogether. A number of clients are currently using the…
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Understanding meltdown and spectre
You’ve probably heard or seen at least a few news stories about the most recent technology vulnerabilities, Meltdown and Spectre. These newly discovered hardware issues are pervasive, complex, and very technical. While specifics continue to be finalized, we wanted to provide two explanations that audiences across the board — from tech pros to non-techs —…
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Quick research & planning tasks to tackle during your downtime
As we know, business never stops, so the documents and reports we use to direct and track that business should be living documents. Yet often, we focus on immediate tasks at hand rather than our guiding documentation. The time between Thanksgiving and the new year seems to be either a mad scramble or an eerily…
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Seven steps to learning a new technology
Have you ever had a client say something like, “I love that idea, but can you write it in Ruby?” Your gut drops, and your blood pressure rises. Outside of hearing the Ruby referenced all the time, you know little about it. And you’re supposed to be the tech expert in the room! At the same time,…
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The three stickiest lessons I learned at the Digital Summit MPLS
I attended the Digital Summit Minneapolis (#DSmpls) last month and now I want to share the three stickiest things I learned over the two-day conference. Use Purpose as an Inspiration for Content Mack Fogelson’s talk “Evolve to Survive: How Purpose and Authenticity is the Future of Brands,” was a real pick-me-up. I went in already believing that a purposeful…
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The one thing you always get from user testing
Often, getting clients to commit to user testing is a hard sell. Clients get excited about the product, the output, the thing they’re building. That’s understandable: we get excited about that, too. But even with thorough user personas and empathy maps, what you think you should build and design for your customers doesn’t always align with what…
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eyebobs and Clockwork partner on Website Redesign
eyebobs, the national eyeglass maker based in the Twin Cities, launched a redesigned website on July 12th. The new direct sales site showcases the brand’s whimsical personality, allows the company to tell their story, and has a smooth and simple customer experience. The new website was a collaboration between eyebobs, Clockwork, Rocket Web, and Ideas…
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Right-sized Learning-Management Tools for Flexible, Affordable Field Education
No matter what business you’re in, chances are you have education, training, or learning objectives to meet. Some of these objectives, such as highly complex technical learning or certification requirements, call for a significant learning-management tool or system (LMS). But for many, if not most, learning needs, you simply need to convey some new information…
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Businesses, it’s our turn to make a difference
This isn’t political. Really. I know that, at this moment in time, it’s hard for people on both sides of the aisle to set aside blame and emotions and frustration. But commerce, in one form or another, is universal — we all need it, we all want it, and we all participate in it. The…