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Category: Topics
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The three stickiest lessons I learned at the Digital Summit MPLS
I attended the Digital Summit Minneapolis (#DSmpls) last month and now I want to share the three stickiest things I learned over the two-day conference. Use Purpose as an Inspiration for Content Mack Fogelson’s talk “Evolve to Survive: How Purpose and Authenticity is the Future of Brands,” was a real pick-me-up. I went in already believing that a purposeful…
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The one thing you always get from user testing
Often, getting clients to commit to user testing is a hard sell. Clients get excited about the product, the output, the thing they’re building. That’s understandable: we get excited about that, too. But even with thorough user personas and empathy maps, what you think you should build and design for your customers doesn’t always align with what…
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eyebobs and Clockwork partner on Website Redesign
eyebobs, the national eyeglass maker based in the Twin Cities, launched a redesigned website on July 12th. The new direct sales site showcases the brand’s whimsical personality, allows the company to tell their story, and has a smooth and simple customer experience. The new website was a collaboration between eyebobs, Clockwork, Rocket Web, and Ideas…
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Right-sized Learning-Management Tools for Flexible, Affordable Field Education
No matter what business you’re in, chances are you have education, training, or learning objectives to meet. Some of these objectives, such as highly complex technical learning or certification requirements, call for a significant learning-management tool or system (LMS). But for many, if not most, learning needs, you simply need to convey some new information…
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Businesses, it’s our turn to make a difference
This isn’t political. Really. I know that, at this moment in time, it’s hard for people on both sides of the aisle to set aside blame and emotions and frustration. But commerce, in one form or another, is universal — we all need it, we all want it, and we all participate in it. The…
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How to make (and keep) digital accessibility a priority
For some businesses, accessibility is a requirement, for some it’s not, but one thing has been made strikingly clear in recent years: digital accessibility standards are best practices for everyone. They are really human standards. And yet they are often ignored or overlooked once digital projects get going because in most cases there isn’t a…
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5 tips for creating effective user personas
Full disclosure: I don’t create user personas. But that’s exactly why you should read this. Because I’m a person who uses them, and that makes me even more equipped to tell you what works. Experts may know how to create personas, but the people who use them know when they really work. First, what is a user…
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The unintended lesson in communication that I learned from getting t-boned
I was t-boned in the middle of a mild snowstorm after a driver failed to take a right turn accurately. He plowed into me, and my car was in need of significant repairs. I contacted my dealership and got a recommendation for a reputable shop that did high-end work because I wanted the fixes to…
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What is the content first approach and why you should use it
Quick Note on the Definition of Content Before we define the Content First approach to creating digital experiences, humor me while I quickly say a few things about the definition of content that I hope we can all agree on: Now that that’s settled, let’s talk about the value of putting this content front and…
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The secret to getting a better product faster: user testing
More than ever, it’s essential that the interfaces of digital experiences are easy for people to use. It’s estimated that you only have a few seconds to hook your users. If they find your website or app confusing or unclear, something better is a just click away. The best way to identify usability issues with…