Lifetouch

The challenge

Modernize the Yearbook Builder customer experience to stay ahead of the competition

Lifetouch’s digital Yearbook Builder was a competitive differentiator in the photo portrait business. But over time, the tool needed to become more adaptable and scalable. Lifetouch engaged Clockwork to rethink the customer experience while creating a technical architecture and solution that could grow and scale over time.

What we did

• Built custom software to create a more adaptable, reliable, and scalable solution
• Created an automated user experience to simplify the work required by the customer
• Collaborated with Lifetouch’s support team to ensure that customers needs, wants, and expectations were represented in the UX and interaction design; also partnered with the support team on usability and user testing
• Created an unparalleled experience that works with just a few clicks of the mouse
• Collaborated with Lifetouch’s support team to ensure that the requirements, wireframes, prototypes, and design were continually enhanced to meet customer needs, wants, and expectations