Icario

The challenge

Develop a digital experience that performs better through improved content management, smart SEO, and strategic lead generation practices

Revel + NovuHealth joined forces with Icario to create value by uniting pioneering technology, data science, and behavioral insights. Icario required a dynamic prospect and customer experience as innovative as their business model.

What we did

• Provided a technology strategy to solve existing pain points and allow future A/B testing and personalization
• Implemented a flexible, scalable platform that could be integrated with existing systems
• Created a personalized experience by linking their CMS with CRM to display custom content instantaneously based on behaviors and customer segment
• Designed a new audience experience
• Increased speed-to-market by improving internal workflows