A digital tool for Family Equality : Clockwork

Client

Family Equality
Project Type

Digital Product Development
Industry

Nonprofit

The challenge

Create a tool to protect, inform, and connect LGBTQ+ families in crisis

Family Equality received an outpouring of concerns from families following a significant increase in the number of anti-LGBTQ bills across US states and the Supreme Court. To support these families, Family Equality wanted to develop a tool to provide quick and safe access to answers and resources.

What we did

Recommended technology direction and product development strategy to drive the project quickly
Aligned stakeholders and defined the tool through discovery and strategic planning activities
Drove product development from conception to branding to prototype in a single design sprint
Led thoughtful discussion to reevaluate project direction and scope when outside forces altered the landscape
Facilitated product branding activities for tool naming, brand creation, and logo design
Recommended and compiled content to inform content strategy and populate the resource library
Rapidly engineered the site to get to testing and refinement sooner
Developed a first iteration built to launch quickly and lay the foundation for future scaling
Built a mobile-first experience on WordPress, hosted on Pantheon

No one should have to navigate this journey alone.

3 phones on an orange background displaying various pages of the family equality tool

Outcomes

From conception to launch, we helped Family Equality rapidly respond to the needs of LGBTQ+ families and provide a tool in just 2 months. Via the Path2FamilyEquality tool, families can safely access expert answers, legal information, resources for critical healthcare, and community support.