Clearfield

The challenge

Modernize a manual, paper-based workflow and understand how to translate its deep institutional expertise into a scalable, intuitive digital experience.

Clearfield had long relied on field technicians to complete a paper-based operational process, which created inefficiencies, inconsistencies, and limited auditability. While the need for modernization was well understood, internal uncertainty — around software development, customer adoption, and long-held assumptions — created hesitations.

Clearfield needed a collaborative partner who could help them step back, reframe the challenge, and build collective clarity about how a digital solution could come to life.

What we did

Clockwork partnered with Clearfield through an immersive Sprint Zero and focused Discovery engagement to build confidence and clarity across teams.

Together, we:

• Facilitated strategic workshops to define business goals and user needs.
• Developed service blueprints to map the full process ecosystem and identify modernization opportunities.
• Co-created a conceptual prototype that demonstrated how the solution could look and function in the digital space.
• Guided cross-functional alignment between executives, engineers, and product owners to ensure feasibility and buy-in.
• Incorporated voice-of-customer insights through early field testing, which revealed strong demand and excitement for the proposed solution.
• Empowered internal teams to see parallels between physical and digital product design — building new confidence in software innovation.

Outcomes

• Unified stakeholders around a shared vision and roadmap for modernization.
• Increased customer validation, with clients expressing strong interest in adopting the digital solution.
• Set the strategic foundation for future development and accelerated time-to-market when leadership is ready to move forward.
• Inspiration for future opportunities, including AI-enabled rapid prototyping and accelerated go-to-market innovation.