Dunn Brothers

Extending the brand experience of an iconic coffee shop with compelling online content and engaging design.

A close-up of a hand holding a white cup as milk is poured to craft latte art, akin to experience design on coffee. The background is softly blurred, drawing attention to the swirling patterns adorning the top.

The challenge

Extend an iconic coffee shop’s brand experience online with compelling content and engaging design

Dunn Brothers needed to update their digital presence and their infrastructure to ensure performance, ease of use, and scalability. Clockwork engaged with Dunn Brothers to replatform and redesign their site to deliver a rich, human-centered experience with a focus on design and content.

What we did

  • Migrated the website to a WordPress on Pantheon site to improve stability and reliability
  • Built a voice and tone style guide for franchise owners to maintain brand quality and consistency
  • Integrated location search (in collaboration with Yext), rewards, nutrition (NutritionIX), and online ordering to give visitors what they want, when they want it
  • Created a robust content strategy and copywriting to ensure that the Dunn Brothers’ brand promise stands out
A computer and smartphone display the Dunn Brothers Coffee website, showcasing their summer drinks with the tagline Sip of Summer. Offering a seamless online ordering experience, this digital solution enhances customer experience with intuitive navigation elements.
Three people clink coffee cups with latte art over a table adorned with glasses of water and a pastry, reminiscent of the seamless precision of Clockwork. One person holds a glass of iced coffee, creating a scene that is both relaxed and social, enhancing the overall user experience.
The smartphone showcases Dunn Brothers Coffees website with the Sip of Summer theme, emphasizing user experience. It features online ordering and vivid images of refreshing beverages, along with a handy search option for store locations to enhance customer experience.

Outcomes

50ms

Reduced time to first byte (TTFB)

Reduced downtime

We created a site that’s easier for our client to manage and grow by reducing technical debt and providing a seamless data integration experience for both end users and site administrators.

“I was so confident in your team, and the launch, that I took vacation during it! I’m so excited about the new site, and so proud of how it turned out.”

Kristen Goldberg

Director of Marketing at Dunn Brothers

How we did it

Three computer screens showcase a well-crafted digital solution: one displaying business information, another presenting an online ordering prompt with various drinks, and the third featuring a location map. The backdrop is elegantly gray.
A laptop displaying the Dunn Brothers Coffee website on a red background showcases a seamless user experience. The site, featuring iced coffee images and rewards info, has an orange Order Now button, highlighting online ordering and a summer coffee promotion as part of its digital solution.
An image shows a computer screen with a coffee companys website on the left, showcasing their digital solution to enhance customer experience, while on the right, two people enjoy coffee and pastries over a table.
Two mobile screens display the intuitive Dunn Brothers Coffee app interface, enhancing customer experience with vibrant drink images, seamless online ordering options, and a store locator packed with contact info and directions. The custom software is set against a rich brown backdrop.

Related work

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Clockwork
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