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Category: Topics
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Digital partnership trends
The digital industry is always evolving, so how we work with businesses is also constantly changing. It is pretty hard these days to think or talk about “digital” and think it only means a website or an app. It’s everything now. Digital solutions are the way back-end operational systems integrate to powerful front-end customer experiences; they create seamless transitions between online interactions and…
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4 ways to improve your digital ecosystem in 2017
It’s not even Thanksgiving and you’re probably already thinking about Q2 of 2017. We hear you. We’re thinking about it, too, and how we help get you set up for the year. Below are some posts we wrote over the year that might give you new ideas or inspire new thinking. And don’t forget, you can always…
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Internships: an expert shares how to make them effective and equal opportunity
2016 BrandLab In-House interns at Clockwork. I think we can all agree that access to productive work experiences at a young age is important. They can shape what careers options we see and help us uncover skills that we didn’t know we had. And, given the increasing competitiveness of many job opportunities, these experiences become…
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Goodbye popups that block content
Imagine this scenario: You’re in line at the store, reading through news items on your phone. You’re interested in more detail on a story, so you do a quick Google search to get more information. After finding a reputable source, you tap on the link, see a few sentences, but then you are immediately blocked…
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Reflections on MSPBJ’s Diversity in Business Forum
Panelists: (from left) Bev Brown, Tonya Jackman Hampton, Ravi Norman, Philomela Morrissey, David Hough, and Tasha Byers The Minneapolis/St. Paul Business Journal held a Diversity in Business panel discussion on July 14th. The guests included a representation of local organizations small and large, from the Saint Paul Chamber of Commerce to Wells Fargo. Big takeaways…
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UX principles to design for people
Users’ experiences are the key to digital product and business success. And yet, we’re talking about experiences, which are innately human and subjective. The truth is that because user experience is literally about how people perceive something, there’s no secret formula that ensures success. We can use multiple methodologies to connect with our audiences and there are a…
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Statistics and ideas for improving (and reviving) your approach to email marketing
Social media marketing may be the darling of the digital marketing ecosystem, but email marketing continues to be a dominant and effective way to gain traction with your customers. Statistics abound, but I can save you time by summing up the research and numbers: Email isn’t dead. There are many types of communication that fall…
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So Long ‘Active Media,’ We’re Just Clockwork Now
We are very excited to announce that we’re finally Clockwork. You might be asking, “That’s a big announcement? You’ve always been Clockwork!” And yes, that’s true, but also not true. First there was Clockwork Active Media Systems When we started in 2002, we launched with the domain www.clockwork.net because the word “clockwork” resonated with us.…
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Expanding the Conversation Around Diversity
Clockwork recently launched the Minnesota Tech Diversity Pledge. Because of this, I’ve been thinking a lot about what diversity really means — to our company but also in a broader sense for our community and for workplaces. I get really frustrated with conversations about diversity that start and end with numbers. Numbers are important, but…
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Clockwork Launches Diversity Pledge for Local Technology Industry
Nancy Lyons, Clockwork’s CEO, shares why we started the MN Tech Diversity Pledge. On April 25th, Clockwork, a Minneapolis-based interactive design and technology agency, opened an online pledge that invites members from the local tech community to commit to improving the diversity within the industry. Clockwork is asking agencies, corporations, small businesses, and software companies…