This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Author: Danielle Miller
-
Integrating Voice of Customer tools with direct feedback
Terms like “customer experience” and “voice of the customer” (VoC) are not new, but they have become more prevalent in discussions around brand strategy. Every brand strives to create an experience that attracts and retains customers, fostering loyalty and long-term relationships. Commonly, brands turn to VoC tools to achieve this. However, while these tools can…
-
Content strategy is essential to a great experience
In the consulting space, it’s not uncommon to hear requests such as “can you make it more usable?”, “we want to redesign this to be more user-friendly”, or “the design is outdated”. While these are valid and important thoughts to consider, what we often find is that the solution is more than moving things around…
-
What problems are we solving with UX design?
“What problem are we trying to solve?” As User Experience (UX) practitioners, we’re constantly asking this question of our team, our clients, and our work. UX design is pivotal in making decisions about the way product experiences come to life and in ensuring those products are serving the user needs. Successful products solve problems. That…