Ramsey County

Website redesign, development, and content strategy for the most diverse county in Minnesota – all focused on putting its residents first.

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The challenge

Create a modernized government brand experience — from the inside out

Ramsey County wanted to modernize the online experience with their brand — internally and externally. This meant updating the technology and their approach to technology. In turn, we applied their residents-first methodology to their site. With education as their first priority, they wanted to put users first, giving them clear and concise information about the County’s role and available services.

What we did

  • Simplified navigation, improved search functionality, and reduced content to create a more effective and efficient experience on the County’s public facing website
  • Designed and developed the employee intranet to create an accessible internal resource that supported and empowered County employees
  • Carefully defined audiences and how best to serve them online
  • Aligned new content and user experience (UX) with the audiences to deliver the “right content at the right time”
  • Used plain language across the site so residents could easily search and understand the information.
  • Achieved WCAG 2.0 AA accessibility standards to ensure accessibility for all
  • Built both a responsive website and intranet on the Drupal CMS, deployed on Acquia
  • Created a clear scalable training program to ensure success beyond launch
  • Defined a governance plan across county staff with clear business rules for future content creation and placement
  • Identified priorities to support ongoing development and maintenance by the county’s staff

Outcomes

75% less content

Streamlined content is constituent-focused and simpler to manage

Award-winning

Northern Lights Award recipient recognized for outstanding work in Minnesota’s government

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“The new site is everything I hoped it could be. So glad for and proud of the work the County has been doing to advance its public image and its image with employees.”

Ramsey County employee

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