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Author: Kiell Kosberg
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The what, why, and how of journey mapping
What is a journey map and how will it help me understand the user? A journey map is a visual representation of the steps someone takes when trying to achieve a goal. Usually, it includes information on their actions, touchpoints, feelings, successes, and pain points as they move through an experience. Journey maps are powerful because…
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5 words to get your company started on a path to UX
“You are not the user.” This is a common saying in the UX world — and it carries a lot of weight for being only 5 short words. What do UX practitioners mean when we say “You are not the user”? You are the expert in what your business does, the product or services you…