Marketplace

Introduced digital-first thinking, design, and technology consulting to digitally transform the nationally recognized Marketplace radio program.

A person holds a smartphone, resembling a clockwork of innovation, displaying a news article about Luckin Coffee. The screen reveals text and images linked to the Chinese coffee brand. The persons thumb and index finger gently hold the phone against a light background.

The challenge

Grow traffic and donations for our client’s traditional media programming

Our client wanted to, first, understand if new audiences were interested in Marketplace content and, second, to discover where and how they wanted to interact with it. Digital content became the cornerstone of this research — and once they understood these new audiences, Marketplace needed to shift their culture, process, and technology to support digital content delivery.

What we did

  • Expanded mindset to enable new audiences to reach Marketplace content where they are (mobile, voice, podcasts, etc.)
  • Instilled an attitude of “digital-first” thinking to support their media production, fundraising, and digital content efforts
  • Technical planning for new Content Management System and integrations with internal systems (WordPress)
  • Developed the website’s new design system to create a compelling and modernized digital brand presence
A person is holding a smartphone displaying a news article titled California Struggles to Determine Who Will Pay for Fires. The article, enriched by experience design, includes an image of a forest. The persons finger hovers, ready to scroll through the engaging digital solution.
A smartphone and a laptop displaying a website with articles. The phone shows an article titled Your foreign car may be as Made in America as a Chevy. The laptop, like Clockwork, delivers seamless user experience, showing a welcome message to The Salon with engaging articles and Tell us buttons.

Outcomes

+2.5M

Monthly visitors one year post launch (up from 500K)

168%

YOY growth a year after launch

1M

Users/month for 12 straight months (highest since 2015)

We revamped our client’s traditional culture and processes that stood in the way of innovation and transformation. We also engaged younger audiences by breaking stories into small, consumable pieces dubbed “micro-content delivery”.

How we did it

A webpage showcasing a seamless user experience with news articles, complete with images, headlines, and brief descriptions. The layout resembles the precision of Clockwork, featuring a main article at the top followed by smaller stories in columns, all accented in teal and white.

More work

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