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Building a website that reflects the scale and expertise of North Memorial Health Ambulance Services and speaks directly to decision-makers looking to contract those services.
North Memorial Health wanted to effectively promote the unique value of its Ambulance Services, elevating its presence from a single web page to a standalone site. As a selling tool, the new site needed to engage decision-makers and make it easy for them to contact and connect with the Ambulance Services team. It also needed to demonstrate how North Memorial Health services are better and more affordable than a well-known competitor’s.
North Memorial Health
Healthcare
- User experience consulting
- Website accessibility
- Interactive map development
What we did
- Guided the North Memorial Health team on best practices in web experience, web accessibility, and development.
- Designed and delivered a WordPress site hosted on Pantheon, with modern content management functionality and the technical foundation to support site expansion.
- Worked closely with the North Memorial Health marketing team to align design and content, ensuring the brand was consistently reflected.
- Developed an interactive map to display the full air care service area while excluding areas past the international border from service rings.
- Implemented targeted messaging and images for decision-makers and highlighted phone numbers and contact options across the site.
Outcomes
Our work with North Memorial Health to design and develop this website supported their marketing of new products through the course of a pandemic and staffing shortages. In the words of the client in a 5-start Clutch.co review, "Clockwork helped us create relevant and helpful digital experiences for our patients. The result is typically higher user engagement and conversions from our web pages and the digital campaigns that drive users to them."
Every project started with a conversation.
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