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Leading digital transformation to embed a customer-first mindset across the organization
A multinational food corporation (NDAs are important) recognized the need to move from siloed business units focused on individual goals to a more unified organization that put customer experience first. The leadership knew that shifting to a customer first mindset informed by design thinking would improve their culture and performance.
Client
Multinational Food Company
Services
Industry
Capabilities
- Digital transformation
- Customer experience
10 teams
adopted a customer-first mindset as a result of this initiative
What we did
- Led work with internal teams, agency, and vendor partners to implement digital product initiatives
- Demonstrated change management, work culture modeling, and team facilitation tasks to help individuals and groups think and execute using a customer first mindset
- Shepherded the customer first strategy from an idea to an integrated reality
- Led customer research
- Led customer experience in several internal businesses, demonstrating a human-centered approach to product strategy and development.
- Implemented change management practices and communication strategy
- Implemented user-centered design thinking
Every project started with a conversation.
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