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Minnesota Lottery

Minnesota Lottery

Minnesota Lottery

Building scalable infrastructure to maintain uptime during traffic spikes. Streamlining code entry workflows to enhance user experience.

The Minnesota State Lottery has a demanding and diverse set of technology needs and operates in a highly regulated industry. Their business revolves around high-traffic peak events and subsequent highly interactive follow-up traffic. Performance and custom software are key to both their business success and their customer experience.

The Lottery needed a technology partner who could ensure stable and consistent uptime during high demand with precise execution. They wanted to reduce their reliance on developers to execute every Second Chance contest so they could operate more quickly and independently.

Client

Minnesota Lottery

Industry
Capabilities
  • Traffic spike load balancing
  • Ongoing maintenance
  • Customer experience
99.93%
Server uptime over two-year period
Millions
Of promotional codes supported (and counting)

What we did

  • Collaborated with the Lottery’s team to load balance as visitors spiked.
  • Built a fast, slimmed-down version of the website home page that is used during high traffic spikes to ensure uptime.
  • Established, tested and verified a standard communication protocol to pull entry codes from 3rd-party providers to speed up and simplify the Lottery’s process.
  • Tested the customer experience to validate thinking and design and to assess performance and identify new opportunities with a younger audience.
  • Providing ongoing maintenance of and support for the Lottery’s website and mobile experience.
Computer and smartphone screens showcase the Minnesota Lottery website as a digital solution. The interface, with its white, teal, and yellow theme, displays lottery jackpots, current winning numbers, and a 2nd Chance offer to enhance the customer experience with seamless navigation through various lottery features.

Client testimonial

“I have been very impressed with the level of strategic planning and research that Clockwork has put into our projects. Their business planning process has helped ensure that projects met defined goals. Ultimately, the proof is in the pudding and Clockwork has delivered for us time and time again!”
— Minnesota Lottery Employee

Outcome

An ongoing promotional program with millions of valid codes, hundreds of thousands of claimed codes, and numerous simultaneous contests that requires minimal third party support.

Discover a digital solution that showcases lottery information with vibrant colors and vivid ticket images. Explore game options, the Go Big section, featured games, and celebrate a $1 million winner in Fridley, MN. Crafted with experience design finesse by Clockwork.

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