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Migrating and redesigning MCAD's website to create a beautiful, accessible web experience that works harder for the college.
The website needed to move off the soon-to-be unsupported Drupal 7 platform. The transition to a current content management system (CMS) was an opportunity to showcase their new brand identity online, create an accessible experience tailored to their audiences, and enable lead generation for prospective students.
Client
Minneapolis College of Art and Design
Industry
Education
Capabilities
- Stakeholder alignment
- Website design
- Accessible UX
- Custom back-end development
- Salesforce integration
2x
Traffic doubled over the first year
52%
Increase in users
60%
Increase in pageviews
64%
Increase in mobile usage
Client testimonial
“Thank you Clockwork for making a very complex new website look beautiful in its simplicity, design, and usability.”
— Vice President, Minneapolis College of Art and Design
What we did
- Aligned stakeholders and project partners through discovery and strategic planning activities; prioritized requirements within budget constraints
- Reviewed technical systems and uncovered complex business logic in the existing site that was an important and necessary consideration for development
- Identified common patterns for reuse throughout the experience which created efficiencies in project timeline and budget
- Collaborated with MCAD’s branding partner to create a modern, artistic site that pushes the envelope of design
- Streamlined the application process and data collection
- Created a highly accessible user experience by simplifying the navigation and design, making content easier to discover and find
- Prominently displayed a rotating assortment of student artwork throughout the site
- Custom back-end development supports the complex visual design, enhances site functionality, and maintains accessibility
- Developed a custom continuing education catalog and ecommerce solution to provide an improved shopping experience
- Extended integrations with Salesforce capture multiple types of leads across different areas of the site: prospective students, continuing education, general contact leads
Outcomes
Through this update, MCAD saw increased lead generation and conversions on partially completed applications. The new site also resulted in an increased accessibility score compared to previous site (as measured by SiteImprove).
Every project started with a conversation.
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