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Building a customer-centric website to better serve all residents
The City of Minneapolis’ website needed an entire overhaul and they entrusted Clockwork to work with the City’s internal digital team to build the best website experience to meet residents’ needs.
Client
City of Minneapolis
Services
Industry
Government
Capabilities
- Website accessibility
- CMS migration
- User interviews
- Content strategy
- Training & governance
- Custom site development
100+
Content authors and contributors trained across all city departments
WCAG
Accessibility standard met by code at delivery (2.1 AA)
What we did
- Led a multi-year engagement to plan, evaluate, design, develop, and coach City staff through a complete overhaul of their online presence
- Recommended, implemented, and integrated a new content management system and hosting platform
- Coordinated efforts across 22 departments and 3 vendor partners to look at their content through their audiences’ eyes
- Interviewed residents, business owners, seniors, visitors, and people with accessibility issues to understand their needs and build personas
- Established a new human-centered content strategy, guidelines, training, and governance
- Created a resident-focused design and infrastructure to accommodate current and future needs across audiences, specifically addressing accessibility and search
- Reorganized the content by topic area and created guidelines to ensure that content is easy to scan and understand
Every project started with a conversation.
Let’s talk
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