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Transforming a fragmented, underperforming website into a modern, scalable platform that drives engagement, simplifies content management, and supports global brand cohesion.
BI WORLDWIDE (BIW), a global engagement agency serving Fortune 500 clients, struggled with an outdated website that failed to meet the needs of internal teams and prospective customers alike. Navigation was confusing, regional variations were inconsistent, and their existing CMS lacked the flexibility to support 19 business units and 6+ global regions. Internally, the sales team avoided the 12+ year-old site.
BIW needed a modern, user-friendly digital platform that unified their global presence, streamlined publishing, and clearly conveyed their value proposition. Understanding the scale of this challenge, BIW marketing leaders wanted the right partner to turn over their large site.
In the words of the client, “Clockwork matched our philosophy, process, and attention to detail—game recognized game.“
BI WORLDWIDE
B2B Services
- WordPress Implementation
- Website Design System
- GDPR Compliance
- Content Governance
What we did
- Led an in-depth discovery phase to identify content pain points, define business goals, and align global stakeholders.
- Recommended and implemented a scalable WordPress multisite architecture hosted on Pantheon.
- Created a modular component-based design system using Gutenberg blocks to improve consistency and reduce publishing time by 40%.
- Navigated GDPR compliance and implemented hreflang tags to ensure privacy adherence and accurate regional content delivery for global users.
- Integrated martech tools and platforms to create consistency, efficiency, and transparency, ensuring the team can measure the KPIs that drive their business.
- Introduced a persistent “Let’s Talk” CTA and refined content structure to guide users through a simplified visitor journey.
- Built a custom “BIW Viewer” role to empower global editors while safeguarding design integrity.
- Delivered training videos and an embedded governance hub within the CMS to support internal teams.
Outcomes
Our redesign delivered results for both BIW’s internal teams and their Fortune 500 audience. Global sales teams quickly embraced the new platform, while its improved user experience generated a high-value lead within days of launch.The site’s impact was further recognized with a Web Excellence Award for User Experience and Business Websites, underscoring its success in serving the needs of both BIW’s people and their clients.
Client Testimonial
“It’s beautiful. We appreciate all Clockwork did to make this what it is: from design and structure to communication and functionality. We’re excited to see what happens next.”
— VP of Marketing, BI WORLDWIDE
Every project started with a conversation.
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