Specific Content to Specific Customers
Sightpath has a wealth of information and resources for prospective and current customers. In fact, this is huge part of their brand experience. We put the power of creating and sharing that into their hands. Our templates and improved CMS give them the flexibility to communicate strong, concise messaging to prospects and deliver tailored content to existing customers, while staying true to the new, unified design.
Laser Focused Usability
Content is great, too much content can be overwhelming. Sightpath’s primary business goal is to sell their services, so the site has to convert their site visitors from prospective to actual customers. We achieved this through simplified navigation, clear calls-to-action, and centralized resources, all giving decision makers the tools they need.
Like many businesses, Sightpath has seen an ever-increasing number of mobile site visitors each year. Transforming their site into a responsive design that told their story consistently was key to maintaining business growth. Now, every part of a visitor’s experience looks great and functions intelligently across devices.
Want to talk about going steady with us? Are you interested in exploring what we can do for your business? Contact Us