They help people fix bikes, we helped them transform their customer experience.
1 PASSION, 2 PATHS
Park Tool doesn’t just make bike tools, they’re also extraordinary educators when it comes to using those tools for bike repairs. To get site visitors to their ultimate destination quickly, those two paths are outlined from the start, for the ultimate user-centered experience.
OPTIMIZED & ACCESSIBLE
Associating specific products with product documentation and repair help content was a crucial content marketing position for Park Tool to keep people coming back to the site.
We balanced product accessibility with information discoverability to create a more robust ecosystem that differentiates them in a commodities market.
THE RIGHT CMS FIT
The new, responsive website is built using the Craft platform. This was the right choice for them because they needed a CMS that they could host themselves and that met their needs from a workflow perspective. Through discovery and planning we matched their needs with Craft’s capabilities and it was a great fit.
RETOOLING THE TOOLS
This project was wildly successful because Park Tool came to us with a set of issues and we methodically solved them. You have a large volume of excellent content that you want to share? Got it. You want a CMS that you can host? Got it. You want a CMS that makes it easy to maintain and connect information? Got it. You want the site to be responsive? Yep, got it.
With business and technology requirements in hand, we designed and developed an experience for both their site visitors and their employees that fit their situation. They got a new tool, and their visitors have a deep, rich bike resource.
Want to talk about going steady with us? Are you interested in exploring what we can do for your business? Contact Us