SAVING LIDS SAVES LIVES
We helped Yoplait and over 20 other GMI brands raise awareness and money for breast cancer research through an engaging online experience, social engagement, and community management.
BETTER BY DESIGN
Leveraging an existing .NET technology infrastructure, we designed an easy-to-use front-end interface for foodservice professionals to research products and find recipes — and for GMI staff to more easily update and maintain.
Our strategic thinking, user experience architecture, interface design, social and community management, and development collaboration with 28+ General Mills brands secured over 6 million meals for hungry families.
One size does not fit all.
We begin almost every project with a Research & Planning phase — not only to define and agree upon a strategy, but also to determine how our clients like to work. Because while our process for producing work is well-orchestrated, there's lots of room for improvising to create the best experience possible for our clients.
Our work with General Mills has spanned many internal teams and brands. We've worked on multi-brand cause marketing programs like Save Lids, Save Lives & Outnumber Hunger, a My Fruit Roll-Ups e-commerce experience, instant win and consumer generated content promotions for Cheerios & Gold Medal Flour, a rearchitecture of the Foodservice web experience, and innumerable banner ad campaigns. We pride ourselves on creating an experience for our clients that's just as fantastic as the experience we're creating for their audiences.
Need an initiative launched quickly & seamlessly? Contact Us