Learn why the Content First approach is the difference between a well-planned, on-budget digital experience and a delayed launch requiring more work and more budget.

Google will soon penalize websites that use interstitials — those windows that pop up before you can even get to a site's content. This could change promotional strategies. For the better. 

There isn’t one list of truths that we can use to create it, but there are a lot of good resources for us to lean on to think intelligently, humanly, and creatively about what we’re making.

Nick Kluskowsi, Our 2016 interactive design scholarship recipient, wins the award for the second year in a row!

Portfolio 1 on 1

Clockwork was thrilled to participate in the Portfolio 1-on-1 festivities with AIGA Minnesota again this year and give a $1,500 scholarship to an emerging experience designer. 

It is really easy to get caught up in the shiny and new and forget that while we’ve all been talking about these changes for months, our users were out there using the old with absolutely no idea that everything is going to change on them tomorrow. Depending on what type of project you have, these new vs. redesign situations may both need to be considered, and these users probably need to be met with different solutions.

Clockwork Sketchboard Tools

At Clockwork we've spent years perfecting our process and we rely heavily on pencil and paper before ever jumping onto the computer. We've found that by involving our clients in certain brainstorm/sketching activities, we generate better ideas and they become a part of the magic.

Google Analytics is no longer a web analytics tool: It is a business analytics tool. The system now has the potential to go beyond the web and dip its toes into an organization's entire ecosystem. 

We tell clients to always be clear about what they do, whether it’s on their website or in marketing materials or conversation. We’re taking our own advice and doing the same: being clear about what a digital agency does.

A lot of people have been talking about healthcare.gov. For me it's an opportunity to reinforce an important lesson I’ve learned after working on hundreds of technology projects: the key to a successful project is a process that facilitates honest, open communication. 

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