The Nation’s #1 Park system, the Minneapolis Park & Recreation Board (MPRB), launched a new responsive website to better serve the Twin Cities community. Offering everything from activity sign-up to golf to wedding venues, the MPRB website receives more than 2.2 million visitors each year. The new website elevates users’ MPRB digital experience, and will serve as an unparalleled community tool for park- and event-goers across the city.

The MPRB completed an initial phase of work with Fredrickson Communications that included a website needs assessment and content inventory and audit. The first phase captured community input and ensured MPRB constituents’ suggestions were heard.

The second phase of design and development was completed by Clockwork. Using their customized platform, the Active Media Manager (AMM), Clockwork implemented a vibrant user experience for the site visitors. The AMM also offers an efficient and seamless interface for the MPRB content managers. The redesign makes MPRB’s vast range of parks, events, activities, and information more easily searchable and discoverable. 

Five features that the community will love

  • Responsive for on-the-go access via phone or tablet
  • Photo galleries to explore parks, wedding sites, and event venues
  • Enhanced search for improved searchability
  • Well-organized and easy-to-scan mega-navigation
  • Quick links on the homepage to get users to the most popular tasks as efficiently as possible 

To help acclimate users to the new site, the MPRB made a short video that outlines some of the new features and functionality.

The Minneapolis Park System features 6,790 acres of land and water, with approximately 250 parks that receive more than 21 million visits annually. The Trust for Public Land rated Minneapolis parks the best in the nation in 2013 and 2014.

If you have questions about the launch or would like more information, please contact:

Kristi McKinney
Kristi@clockwork.net
612-246-4728