Imagine yourself stuck in traffic on a bustling Tokyo street. You see your destination, the movie theater on the next block. Why not save some time and purchase your tickets while you wait for the light to turn? Now it is as easy as pointing your camera phone at the theater, click to display the theater menu, click again to purchase your tickets.

With Mapion Local Search, users can now walk down the street anywhere in Japan and point at over 700,000 objects such as buildings, shops, restaurants, banks, historical sites and instantly retrieve information on what they are looking at or find what they are looking for just by pointing their phone. Just like one uses a mouse to click on an object on a computer screen and retrieve information, now users can Click on the Real World® using their mobile phone.

Press Release