Yahoo announced this week that it was acquiring Pixoria, a developer that specializes in creating ‘widgets’ – tiny web applications that do not rely on the browser to access web-based content and deliver it to a desktop near you. Apple Computers and the ‘Dashboard’, included in the latest Mac operating system, has called serious attention to widgets. But the common misperception is that they are an ‘Apple only’ possibility. Clearly this acquisition indicates that widgets are about to be more prevalent across platforms.

The good news is, we don’t need to buy widgets to use them to deliver targeted content. We can build our own branded widgets to serve specific purposes for clients. Content outside of the browser opens up a whole new world of possibility in terms of accessibility and personalization. It’s very exciting for developers for sure.