If I see the words “click here” in one more copy deck, I’m going put a hot fork in my eye.
Okay, not really, but there is a better way to write online.
Most web users (even you, admit it!) scan copy to find headings or links that are what THEY are looking for, and often ignore the rest. So, saying “Click here to visit techevangelists.com” forces the user to read everything after “click here,” making it harder for them to complete whatever task they came to the site for in the first place. Boo! Hiss!
Next time you’re writing copy for an email or website, and are tempted to type those two forbidden words, try to turn your phrase a bit differently. A few alternatives include:
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There is no law that says your link can’t be the whole sentence; heck, if it makes it easier for the user, go for it!