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Blog: Strategy

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Michael Opperman

Avoiding failure in healthcare digital transformation

Dean Huff

Four short-term steps you can take today to design great customer experiences

A person using a digital checkout experience at a retail counter.

Kasey Ross

What toilet paper can tell us about organizational change

person's feet in front of a set up arrows pointing forward but in opposite directions

Dean Huff

What is experience design?

graphic featuring two people surrounded by technology icons

Vince Cabansag

Why workshops are the perfect way to start a project

graphic of post-it notes at a workshop

Dean Huff

Minnesota Marketing Summit: 3 things I learned

Our Director of Experience's name badge from Minnesota Marketing Summit

Vince Cabansag

Quick research & planning tasks to tackle during your downtime

Vince Cabansag

The three stickiest lessons I learned at the Digital Summit MPLS

Vince Cabansag

The one thing you always get from user testing

Vince Cabansag

Getting personal: how personalization improves business and customer experience

Vince Cabansag

5 tips for creating effective user personas

Vince Cabansag

What the content first approach is and why you should use it

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